Cyber Monday, when it is and how it works – Quotidiano.net

Rome, November 27, 2016 – it is Not over. There is still time for the shopping spree. The past Black Friday, it is not passed, the desire of spending sprees. Now it’s time to Cyber Monday and Monday, November 28 starts with a discounts, benefits and promotions. Monday cyber falls on the first Monday after the so-called black Friday, from which it differs, in the United States where she was born to the tradition, because it is dedicated only to get the discount on the online stores. And to those who have not had time to use Black Friday to take advantage of special promotions. In practice, for the key to the giants of ecommerce, such as the Amazon or eBay, you talk about an entire week of digital services, a black week which starts well before the Friday and culminates with the discounts Cyber Monday.

THE STORY – The term Cyber Monday was first used in 2005 by the National Retail Federation (NRF), the largest association of retailers in the world, to promote online purchases. Since then, the event quickly became common to many other online stores, and has established itself over time as usual, first in the United States and then in Europe, with discounts and promotions dedicated mainly to products elettornici (tablet, smartphone, televisiori and so on). If custom Black Friday falls on the first Friday following the thanksgiving, the Monday cyber comes immediately after.

WHO STARTED THE DISCOUNTS, in Parallel, with black Friday also in Italy for some years, this has begun to take hold in the tradition of the Cyber Monday. First of all, through the big of online commerce, starting with Amazon: the colossus of Jeff Bezos, after the success of a record for Black Friday, promises “offers a limited amount of time for hundreds of articles.” the Ebay is no less, and assures discounts of up to 90%. Then there are the big electronics chains. the B, for example, it provides discounts both online and in stores. If the electronics goes for more, is not the only category of stores to join the Monday of discounts crazy. For the clothing, for example, offer rebates Zalando and Yoox, for cosmetics there are Sephora and Kiko.