MUNICH – long-Awaited, the new top of the range of the multinational chinese company has known, and today the debut on German soil. Particular the frame chosen by Huawei for the launch of the Mate 9, unusual (compared to the usual locations of London or New York, for the announcement of a smartphone of the first band, who wants to become the icon of a market that is struggling after years of a prolonged boom, with its difficulties of early growth. The moment – see the "case" in Note 7 to the Samsung – seems to be more appropriate to give the tear decisive and point to the second place in the world ranking of phones that are smart.
The giant Korean (data from Idc for the third quarter) remains for the moment in the ranking of sales with approximately 20% of the market, Apple follows at 12.5% and the chinese house chases with 9.5%. The last quarter of the year, in which the effects of the possible "alienation" at the Samsung brand may be more obvious, it will tell us if the further leap ahead of Huawei, a hypothesis is only available from the start. The arrival in stores of the new smartphone, the price list with prices starting from 749 euros for the model with 64 Gb of memory (in Italy it comes in two different colours, silver and grey), obviously plays an important role in this challenge.
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The strengths of the Mate 9: "It is not at risk of explosion"
Richard Yu, Ceo of Huawei Consumer Business Group, has appeared on stage at the event in Munich on board of a Porsche Carrera (then it is understood why) and she immediately emphasized the concept of speed, the dowry in a smartphone-class "premium" is necessarily very much appreciated. The Performance, autonomy (the batteries) and camera compartment, according to Yu, the three key elements to distinguish a smartphone today. Mate 9, and the outline of the "twin" Mate 9 Porsche Design, is precisely the product with which the chinese want to give a new method to the domain of Samsung and Apple in the high end.
Screen 5.9-inch with a level of agreement of 1500:1, battery (4,000 mAh) for two days of work autonomy, twin rear camera, co-developed with Leica (one of which is dedicated to the shots, black and white, and a Rgb for the color photos) and sensor 20, and 12 megapixels respectively, which incorporates that of the standard P9, chipset proprietary Kirin 960 Cpu with eight brains, and integrated Gpu with the improved capabilities of 180%. These are the main ingredients of Mate 9, a phone that is so performance (processing power, battery efficiency, capacity, media) of a point force said. All under the hat of the Android version 7.0, and the interface Emui to the fifth generation.
In terms of size, noted Yu Mate 9 is the most compact (a few millimeters) of the iPhone 7. – Level ergonomics, in short, the larger screen does not affect usability when you browse the net, and or between the app on the 4G networks (up to 600 Megabits per second in downlink). Interesting, as explained the Ceo of Huawei, is the algorithm of machine learning that characterizes the Mate 9: a gift of intelligence which allows the phone to allocate in an ideal way and memory resources of the system and a better understanding of the usage habits of the user. Of note, in addition, also the presence of the Usb slot of type C, which is vital to ensuring a charging system which on paper is pale in comparison to those of smartphone competitors. Inevitable, finally, the comparison with smartphones of Samsung, especially the Galaxy S7 Edge. The virtue of the new Mate, in this sense, is double: on the one hand, the speed of calculation, and then the ability to open an app in a very short time, even after several months of use of the device; on the other, an operating temperature that never exceeds dangerous levels. Mate 9, this is the explicit message of Yu to the audience, "is not at risk of explosion."
The version with the Porsche Design
For gadget lovers of luxury, Huawei has been able to extract from the cylinder, the Mate, 9 Porsche Design, model produced in a limited edition, and the result of the collaboration signed with the subsidiary of the car manufacturer Zuffehausen. The quirk is the screen 5.5-inch screen with 2K resolution (2.540 x 1440 pixels), with double curvature, which are the pendant of the thin and the metal chassis in graphite black. It will be on sale only at the store a Porsche with a price "monstre" for a mobile phone, is 1.395 euro. Many, perhaps too many. But this marketing move is to be understood as another piece of the puzzle that Huawei is quickly composing to achieve this objective, the management of the company certainly does not hide: to get, within two/three years, on the top step of the podium in the smartphone.
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