NEW YORK – Facebook continues unopposed in his race. The social network stores and another quarter of gold, driven by a boom in advertising revenues and the growth on mobile. In the third quarter net income more than doubled to $ 2.38 billion, compared to $ 896 million in the same period of last year. Revenues were up a 7.01 billion dollars, an increase of 56%.
For Facebook it was the sixth consecutive quarter above analysts ‘ expectations. “It was another good quarter. We are making progress in putting the video on our platforms and in executing our roadmap for technology,” says Mark Zuckerberg. The ‘friends’ were up 16% to 1.79 billion, and those who access Facebook from mobile devices have exceeded for the first time share of one billion. A boom which is reflected on income: those advertising and mobile, in fact, have represented 84% of the total. Titles Facebook are a little wavy on the Stock exchange after the accounts, going up 0.01%.
The video, which Facebook has made a priority, are enjoying success. The social network provides that within five years the content to which you will enter in’ on the mobile will be all video. And from here, the impulse to anticipate the times, to take advantage of the opportunities offered by advertising on the video. But the videos have also created problems to the social network: in the last months, Facebook was forced to apologize publicly to the advertisers for having overestimated the time spent by users in front of footage on the platform.
The success of Facebook is offset by the disappointment for the accounts of Fitbit. The manufacturer of the popular bracelets to detect the physical activity closes the quarter with a lower profit of 43% to 26.1 million dollars. Revenues rise to 503,8 million, below analysts ‘ expectations. Accounts under the expectations that are the Stock exchange, where Fitbit comes to losing 29%.
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