Continues the battle between the european Commission and Google. And this time the thrust comes from Mountain View. In a post on the official blog, Kent Walker, senior vice president and General Counsel of the company, responds to recent allegations of abuse of power moves by the european commission, according to which the search engine sfrutterebbe the dominant position that it enjoys to promote her platform “Shopping”. At the expense of competitors. A second investigation was opened on the services for online advertising. “We believe that the accusations are wrong, from the point of view of the facts, legal and economic,” says Walker.
The response of Google
According to Mountain View, the thesis of unfair competition of the European Commission is not correct nor is it the definition of “online shopping”. This is demonstrated by the very existence — and success — of sites such as eBay and Amazon. And, it provides data according to which the first web site visited for purchasing on the web is the giant led by Jeff Bezos. But for the Eu, the two can’t be compared because they address different needs. The first, Google Shopping, compare products and prices — in a non-transparent way according to the allegations with favoritism – the second is the virtual store where you can buy what you are looking for. “Has failed — continue Walker — consider the meaning of competitive companies such as Amazon and the dynamics of the most extensive online shopping”. With regard to the services for the advertising provided by AdSense, Google claims to have made changes to the adverti sement that they “were useful to users, and resellers. We never compromise with the quality or relevance of the information that we have shown; on the contrary, we have improved. This does not mean “encourage” – means to listen to our customers”.
The battle with the Antitrust authority
This is the second official statement issued by Mountain View in respect of the charges of the european Antitrust. The first time was in 2015. Then, this summer, new elements were added to the survey, including the statement that a site like Amazon can’t be considered a competitor. A theory that simply does not reflect reality”, according to Google. The battle between the american giant and the institutions of the old continent lasted six years. The central theme is always the same: a monopoly that leads to abuse of power. Marghrethe Vestager, commissioner for Competition, has highlighted several areas on which to investigate: online shopping, advertising services provided by the AdSense and the Android operating system. Google is ready to respond to short even for this last accusation. If they were to follow the official decisions, to Mountain View would mean fines of millionaire moguls.
November 3, 2016 (modified on 3 November 2016 | 20:19)
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