Steve Jobs is buried in Alta Mesa, without a headstone, not even the name written somewhere to mark his grave in the grass. And today, the third anniversary of his death, perhaps only a few faithful will find the place where to drop a flower to celebrate.
The email Cook
But the founder of Apple has not been forgotten. “The vision of Steve goes far beyond the years in which he was in life and the values on which it based Apple will always be with us. Many of the ideas and the projects in which we work today have left after his death, but his influence on them – and all of us – is unmistakable “: thus the current CEO of Apple, Tim Cook, Steve Jobs recalls three years after his death, which occurred on October 5 2011 As in previous years, Cook wrote an email to the employees of the Cupertino company in which, in addition to mark the anniversary, expresses its gratitude for what Jobs has given the company and the world with his insights. “I’m sure that many of you will think of him that day, as I know I will also – Cook writes -. I hope you will take a moment to appreciate the many ways Steve made our world better. Children learn in new ways thanks to the products he has invented. The most creative people on Earth use these products to compose symphonies or pop music, and write about everything from novels to poetry until the sms. The life’s work of Steve produced the canvas on which the artists create their masterpieces. Thank you for your help in bringing the legacy of Steve in the future, “Cook concludes in his letter to employees.
Watch The Apple
And now the future of Apple, after the first few times of uncertainty, it seems to finally track, thanks Watch the Apple, the first truly new product in three years came from Cupertino. It is not known if Jobs has had time to give his opinion on the smartwatch (Cook in a recent interview speaks of it as a project started after the founder’s death, while Jonatahan Ive said having worked for three years), but it is undeniable that Apple represents for the opening of a new and potentially huge market, where competitors are already many and very aggressive. A forced choice, one could argue. Or a strategic move: waiting for others should launch their products, then presenting the interpretation of Apple, as had already happened with iPod, iPhone, iPad. What is certain is that many of the new technologies introduced with the Watch will be seen soon in other Apple products: from the screen to the touch-sensitive sapphire pressure from engine vibrations to the newly developed magnetic connector for charging, and much more.
The iPhone 6
Then there’s the iPhone 6 and Plus Two snags to the principle frequently stated by Jobs that the ideal size of the screen of a smartphone must allow to reach any point with only the thumb. Apple has expanded the display, but also added a feature that allows you to use with your thumb (call Reachability ). But Steve Jobs was a keen observer, sooner or later would have certainly changed my mind alone, and can not be beat by the seller that he was, would have been able to invent a way to propose new display as a brilliant invention from Apple. With its ability to distort reality would launch the iPad mini 7.9-inch and 12.9-inch model expected as perfectly consistent with his ideas, even if it had repeatedly argued that the ideal size for a tablet was that of the standard model that was presented in 2010
The Spirit
So it is not only in the products that you have to look for the ‘soul of the founder (what he thought of the objective of the new smartphones, which protrudes from the profile?), but in the spirit of Apple. The world’s most valuable technology company is still able to move as a startup, it still leaves room for the imagination, it still has in its DNA the genes of the art and the science, although it is true that Tim Cook has changed its face. The team leader is all new, with several names that come from fashion, as Angela Ahrendts (Burberry), Paul Deneve (Yves Saint Laurent), Patrick Pruniaux (former vice president of Tag Heuer). Apple has come out publicly on the issue of civil rights to gay couples, ecology, ethnic diversity and gender, has refreshed its image with the acquisition of Beats, but also has changed the communication, with a new manager for the social media and a new head of the press office. Last, in order of time, announcing the arrival of Mark Newsom, one of the most important industrial designers in the world, alongside Jonathan Ive on specific projects.
End of an era
Cook has appropriately chosen to open the last big Apple event with a video still played on the slogan Apple’s most famous, the “Think Different” was born at the very moment of greatest crisis. And the references to the past were many: the theater, the same place where he was born the first Mac, U2, who Jobs had presented a special version of the iPod. At the same time, however, we saw the new Apple reserving a third of its employees, which is more open and friendly in public relations, betting on fashion as well as technology. And that does not call its most anticipated product iWatch, as we all would have expected, but Apple Watch, to score a brave detachment, a new thought differently: because the era of the “i” ended with Steve Jobs. But the name of the founder, Cook said in a recent interview, is still on the plate of the door of his office in Cupertino.
tv In an evening dedicated to Steve Jobs
From common man to founder of Apple: this is the rise of one of the most revolutionary of our times. To remember, Sky Cinema 1 HD is dedicating the first evening in the biopic JOBS , created by Joshua Michael Stern and starring Ashton Kutcher ( Butterfly Effects, The Guardian, Valentine’s Day ) along with Josh Gad in the shoes of the founder of Apple Steve Wozniak. History HD at 15.10 devote to the founder of Apple a special documentary The Lords of the Future: Steve Jobs , which will be further explained in the controversial figure who has achieved and targets attempting to oust the competition IBM and Microsoft. While Discovery Science will broadcast at 20.10 iGenius: the revolution of Steve Jobs , a special hosted by Adam Savage and Jamie Hyneman, interpreters of the spirit of innovation through intellectual curiosity and pop science with their show Mythbusters. The special is enriched by interviews with personalities that demonstrate how his life was influenced by his inventions. They talk about the men in the front line followed the birth of the personal computer, not just Apple executives, but also journalists, musicians, filmmakers and designers.
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