Thursday, October 2, 2014

The larger the iPhone 6, bigger budgets – La Stampa

It is not always true that size does not matter. For example, for the iPhone, which with the new version has become bigger, so much so that some manufacturers of jeans to reconsider the size of the pockets.

The passage is remarkable: from 123 mm to 58 iPhone 5 and iPhone 5s to 158 and 77mm 6 Plus. Respectively three centimeters and a half in height and two in width, which can accommodate a 5.5-inch display in full hd but that will inevitably create problems with certain articles of clothing. Three of the first victims of all those who wear skinny jeans, particularly members. In spite of the anathemas of the prophets of fashion, are still very, especially among hipsters. No hope to put an iPhone 6 Plus in the front pockets of jeans slim or extra slim (and here also there is no doubt that sitting can exert excessive force on the device and damage).

Many problems with pants classic cut: the new Apple smartphone is not exactly lightweight (weighs 172 grams, 60 more than the previous model) and the effect with fabrics such as light wool or worse flax is unpleasant. He’s doing better instead of those who use those pants that Americans call “cargo” from the military, or even the most faithful of chinos.

So many manufacturers are reconsidering measures pockets: the multinational Japanese Uniqlo said at Quartz that is evaluating new models designed specifically for the iPhone 6. Even Levi’s, Lee and other famous brands are planning to launch in the coming months comaptibili pants with the mega-Apple smartphones, as revealed by Mashable .

It is not the first time that a technological gadget has become a fashion, and has influenced fashion itself: with the iPod soon began to spread the enclosures (including famous brands, at a higher cost of ‘ device itself), and for some time in the store most of assorted clothing for boys are seen sweatshirts and jackets with steps to hide the wires of the headphones. Which in turn are accessories to match the T-shirt or shirt.

But smartphone comparable in size to the iPhone 6 have long existed (the inventor of the category, the Samsung Galaxy Note, premiered in 2011) and no clothing brand had so far considered the possibility of designing pockets larger. A bit ‘for the message that came from the Korean: with the stylus, a superfast processor, the retro faux leather, chrome finish, the Galaxy Note has been interpreted more as a tool for managers who like a little computer media to take with him. And to say that the offer is not lacking: from Sony to LG, Huawei Acer, all manufacturers now have models in the catalog somewhere between smartphone and tablet. It seems that even the new Google Nexus will have a wide screen 5.9 inches, according to reports.

The iPhone Plus (currently it is almost impossible to find in stores in Italy) for Apple marks a transition to a more sporty design, curated finishes as compared to the previous model, but less luxurious. The target public is obviously the younger one, even to retrieve a soil that Apple had gradually lost, the complicity of the higher prices of competitors. But now, with the ten million units of iPhone 6:06 Plus sold in one weekend debut, the smartphone giant is likely to become a truly mass phenomenon.

And from next year, with Apple Watch the challenge is to move from pockets shirts: the cuffs are large enough to hide the smartwatch, or take over, as was Gianni Agnelli?

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