Written by Simone Ziggiotto, the 03/10/14
Facebook said it will continue the research work that is on users s ul-site social media, in response to the avalanche of controversy last summer after it came to light one of the last experiments made by the company. But will most attention.
Facebook, the largest social network in the world, has had to deal with controversy as a result of a reaction published by some researchers, commissioned by the company, led in 2012 a study that manipulated the News Feeds of nearly 700,000 users to see whether and how a friend’s post affect the emotions of someone. They found that if someone sees messages from friends expressing happiness, which in turn tend to be happier, while the opposite was true that if someone reads the post accordingly a more negative turn, the post of the reader, are more negative.
While Facebook, which has over 1 billion users in its terms of service states that it can collect information about users to analyze them and use them for research, some privacy advocates have argued that the company has gone too far trying to manipulate the emotions of its users without first disclosing what he was doing.
“Although this study was important for the research, we were unprepared for the reactions received after the report has been published and we have taken to heart the comments and criticisms, “said Chief Technology Officer of Facebook Mike Schroepfer in a blog post published Thursday on the company. “It ‘s now clear that there are things we should have done differently.”
With the next studies, Facebook lets you know you distinguish between the types of content that will be analyzed, that “which can be considered deeply personal (such as emotions) “or if the study will focus on” particular groups or populations (such as people of a certain age), “said Schroepfer.
” We are committed to doing research to make Facebook better, but we want to do it in a more responsible way, “said Schroepfer.
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