A new kind of store. Better: “the world’s most advanced technologically, defined it as” Amazon just to fly low. But in fact it is, given that it is free of the boxes: you enter, you choose what you want, you exit. Point. After the libraries, is the latest creation of Jeff Bezos and his multinational company from us $ 107 billion a year. A little less than 160 square metres offer a good choice of products, without having such a size that would prevent the opening in the centers of the city.
A combination of products to both local and global, for breakfast, lunch or dinner, with meals freshly prepared. And, as we said, no crates or files. In the first of the two thousand shops Amazon Go set, the opening at the beginning of the year in Seattle, just tap the app on your smartphone’s screen to have the bar code (qr code, to be precise) that identifies us. You switch it on the scanner at the entrance, you carry in your pocket the phone, and proceed between the shelves. A system of cameras and sensors to recognize what and how much of it we take it by adding it to the list. And also recognizes when you put in place a bar of chocolate because you have taken from a sense of guilt. Once outside, the app to Go there to see the virtual receipt.
“many people are working to reduce the payment stage, which is an obstacle,” says Valentina Pontiggia, director of Observatory on digital innovation in retail the Politecnico di Milano. “But of course, such a thing had not yet seen. Now it is just figuring out what technology they are using with accuracy.” Something in reality you know already, starting by the name: “Just Walk Out”. In development for four years, is a combination of computer vision, sensors, learning machines. “They are the same technologies used in the cars with autonomous guide “, is know Amazon.
Already, then one of the many incarnations of artificial intelligence of new generation which is applied to a sector that is different from the usual. Just Walk Out is a relative of the virtual assistants that can understand (sometimes) what you say, the neural networks that can recognize the subject of a photo or pathology in a radiograph, of the look of the Google car that knows how to distinguish the signs or a passer-by. In reality, it is not the first time that artificial intelligence is applied to the shops. Uniqlo, the clothing chain that the japanese, in San Francisco uses the algorithms of the start-up Percolata. This time, however, it is not know what the customer has decided to buy, but to establish the skill of the salespeople and in the end organize automatically turns to assortirli better. All thanks to sensors and data analysis, a large amount of data.
“Jeff (Bezos, ed.) sa, today as yesterday, that the power is in the data. Has spent almost two decades collecting an unprecedented series of statistical data regarding the purchasing habits of individual and collective”, he writes in his latest essay, The people do not serve (Luiss University Press) Jerry Kaplan, an expert on artificial intelligence and professor at Stanford University. The data that they have now pushed Amazon to build a store where you can buy it will be very easy and that in turn will be a valuable source of information. And if with the buttons on the Dash launched in Italy in just a few weeks, the ones that just press for order online a certain product, people buy three times more, it is easy to imagine what will happen when the Amazon Go will start to spread about us.
“But no, it is not to be afraid,” assures Valentina Pontiggia. “In Italy, we have quality products that it is difficult to be engulfed by a similar formula. We must, however, have a precise strategy on innovation, otherwise it’s not going anywhere.” Just that that overseas seem to have, and here, on the contrary, sometimes it is hidden.
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