YouTube assures that the record companies: “we have paid a billion dollars” – The Republic

ROME – According to YouTube, the artists and the record companies have “many reasons to be optimistic.” A billion reasons. Because this is the amount in dollars sounding – that YouTube has turned to the music industry in the last 12 months. Singers, record companies are also emerging and manufacturers have open channels on the video platform. Have authorized YouTube to propose the advertising before the movies, or while these were seen; and now share in the profits. You divide so the sum is not negligible. A billion.

Robert Here – manager-mega-galactic-YouTube-in-chief of all operations of the business, from the company’s blog explains that the commercials are becoming another “powerful lever of revenues” for the music in the world, along with the streaming. And YouTube is thinking about doing his part. A billion is not so far from the billion and 830 million that the Spotify service has turned to the industry of the song in 2015.

The overall effect is that this sector – after years of “profits falling,” – gives the signs of life increasing the profits of 3.2%

With messages of the genre, the platform of video (property of Google) try to unstuck off the accusation of being a – more than a benefactor – a kind of Dracula to the discography. The criticism are known. There are videos pirate that is still beyond the radar of the controls. And there is the suspicion that YouTube discourages millions and millions of young people from to subscribe to the premium services of Apple Music, Deezer or Spotify (generous sponsors of this subfund). In Italy, the premium services of Spotify cost 9,9 euro per month (after three months of 0.99).

On YouTube, is a burden even the suspicion of pushing to the maximum the artists to medium or high popularity, much less others. Certainly the individual singers – which allow the platform to include commercials in the movies – often settle for a low budget, as participation in the profits of the advertising. These people assume the roles of “partners” individual YouTube, position pretty weak. On the other hand, the video platform that pays on the basis of a criterion which is called CPM. A gain, the minimum, the snaps every thousand clicks on the video.

you Can go the better the “voices” of young people but more solid, which enter the network, good to promote new talent. Magatube or BuzzFeedVideo (the sixteenth in the world yesterday as the movies seen on YouTube) are just some of these networks that can help the new entrants in the music industry.

Topics:

music

the video

advertising

the stream

Starring:

YouTube

Spotify

Robert Here