But still need sms? And because mobile operators will continue to include them in the tariff plans? Before answering these questions it is necessary to start from some data. Between the Messenger of Facebook and WhatsApp, messages text sent in the world each day are more than 60 billion. A number monster, especially when you consider that both applications are owned by the same company: Facebook Inc. with headquarters in Menlo Park, California. Today’s value: 339 billion dollars.
Ignoring the Messenger, which is essentially an instant messaging platform available to "just" users of Facebook (all over the world are over a billion and a half), it is worth to concentrate on WhatsApp. The application by over a billion users, for which Zuckerberg has detached a cheque for $ 19 billion – is tied to the phone number of each user, and, in fact, has cannibalizzato the old text, translating this success weblog Facebook in a genuine defeat for the giants of the Tlc.
The numbers of the Nra
While this 2016 draws to a close, the Nra has pulled a little sums about the state of health of the sms. What comes out is a result that leaves little room for doubt: WhatsApp – according to data from the Observatory on the communications published by the Nra – has cannibalizzato the old text messages of the text, making it down the numbers in a disruptive way. The sms traffic in 2016 has continued to decline 27.7% compared to the previous year, touching 17.8 billion messages and bringing the passive -75% compared to the maximum level reached in 2012 (72,2 billion sms). The trend is always equal to 4 years: a decrease in with no escape. Sending text messages through the telephone network has now been supplanted by the online mode.
On WhatsApp come calling. Here’s how it works
why is the flop
If the sms’s are dead is not only the fault of the telephone operators, who have given the whole while to keep them alive. Despite the service plans more and more generous, the impact of the App has been violent. WhatsApp and similar (Line, WeChat) have won for graphics, content and potential, the sending of pictures, videos, emoticons, and audio has changed our habits. The old sms has been linked to a way of communicating that belongs to the past.
mobile lines
Always AgCom has studied how things are done in the field of mobile lines: here, according to data released, there has been overall on an annual basis, a slight increase (+410mila lines), due almost exclusively to the Mvno (Mobile Virtual Network Operator). The Observatory has highlighted that the sim traditional (voice + data) fell by 2.2 million units, while rose sim "M2M" (+2.6 million). In the last five years, the overall volume of the sim Machine-to-Machine is more than doubled, from about 4.9 million to 11.4 million units. Regarding the traffic data, the number of the sim with access to the internet grew by 9.7%, exceeding the 53 million units. Telecom Italia confirms to be the market leader with a share of 30.3%, followed by Vodafone (29,2%) and Wind (22,4%).
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