Apple is making a serious mistake: he is pushing away its most loyal customers and those who carry it to success. Let’s talk about the developer, graphics, creative people who have to stand behind a clumsy roadmap update of the various MacBook Pro, iMac and Mac Pro, the tip of the catalogue of Cupertino. To these, however, CEO Tim Cook responds with a message addressed to the employees: "we have a great desktop computer at the arrival. No one should have to worry about that."
And if the MacBook Pro was updated at the beginning of November, with not a few controversies with respect to the new Touch Bar and to the exclusion of the classical USB ports, HDMI, and SD Card, our thoughts go to the non-update of the Mac Pro, remaining to 2013, or to the iMac, the computer "all in one", of which there was a track in the 2016. As confirmed by some insiders to Bloomberg, the company is increasingly focused on the iPhone and iPad, which represent the larger share of the profits. As smartphones and tablets, then, every year that passes gnaw more and more ground to the computer desktop.
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Cook has, however, wanted to confirm the company’s intention not to give up on this business segment because "they are really important and sometimes even essential, for the people. The desktop is strategic for us. It is unique compared to the notebook so that we can get superior performance to the desktop – larger screens, more memory and storage space, a large variety of I/O and high performance".
it Is likely, in short, that in 2017 we will see innovations in this area by Apple. the and Yet, the situation of desktop products, it does not seem so rosy within his offices. In the past few years, the Mac team often met with the team led by Jonathan Ive, head of design of all Apple products. About once a week. In recent times, however, these meetings "are becoming less frequent from when the company began to focus on the other most valuable products, such as iPhone and iPad".
because of this, there were hitches at the technical level in the development of notebook and desktop computers. The regular lens to make the whole thing more compact, a mission that can have a sense for tablets and smartphones, all it does is complicate the work of the engineers that, in order to safeguard the general dimensions, they must give up additional ports, or more space for batteries. the And so, it ends up that the new MacBook Pro actually promises ten hours does not come to us, and a bug in the software causes a false estimate of the hours remaining.
in Short, Apple is not forgetting that we also have the Mac Pro and the iMac in his catalog, but this does not detract from the fact that, in recent years, the approach is changed. In the "new" company, headed by Cook, there is less space for the PC, but what the long term might alienate your audience further, more faithful, more and more attracted by the competition.
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