AUDI AG, BMW Group and Daimler AG signed the agreement with Nokia Corporation – Sportiamoci

For the joint acquisition of the division digital maps HERE

The acquisition will ensure and consolidate the role as an independent company HERE
time maps real and location-based services as the basis for the mobility of the future
The transaction scheduled for the first quarter of 2016

AUDI AG, BMW Group and Daimler AG reached a agreement with Nokia Corporation for the acquisition of the maps and location-based services HERE. The acquisition is aimed at ensuring long-term availability of products and services HERE as an open platform, independent and able to create value maps for cloud-based and mobility services, to all customers regardless of the business sector. The three partners will acquire HERE equally, without groped to get majority stakes. Subject to approval by antitrust authorities, the conclusion of the transaction is scheduled for the first quarter of 2016.
 

 HERE is the foundation for the next generation of mobility services and location-based, which for the automotive industry are the basis of the new assistance systems that look to a fully autonomous driving. Digital maps of extreme precision will be connected with the vehicle data in real time to increase safety on the road and allow the creation of innovative products and services. Based on the raw data of common capture all car manufacturers will be able to offer its customers differentiated services and market-specific.

“The environment we live in is constantly changing. For this also the information on digital maps must be constantly updated to provide maximum utility, “says Rupert Stadler, Chairman of the Board of Management of AUDI AG. The high-precision cameras and sensors mounted on existing cars are digital eyes that update data on mobility and maps, making information available today such as those concerning speed limits or critical driving situations. All data collected will be processed complying with strict regulations regarding data protection.

“HERE will have a key role in the digital revolution of mobility, combining maps with high precision to the data collected from the surrounding environment the vehicle, in order to facilitate the guidance and make it safer for everyone, “said Harald Krüger, Chairman of the Board of Management of BMW AG.

Technologies that will benefit all car manufacturers and their customers . “The highly accurate digital maps represent a decisive milestone for future mobility. With the acquisition of joint HERE we wish to guarantee the independence of this important service to all the manufacturers and suppliers in the automotive industry as well as for customers in other sectors, “said Dieter Zetsche, Chairman of the Board of Management of Daimler AG .

Swarm intelligence as a guarantee of a new density information for road maps

“HERE will provide its users with better products, promoting guidance increasingly independent and location-based services “. As the volume of data from the automotive industry increases, the services offered will become more affordable and more interconnected and more targeted to meet the needs of individual users “, say Ulrich Hackenberg, Member of the Board of Management of AUDI AG and Head of Technical Development Klaus Fröhlich, Member of the Board of Management of BMW AG and Head of Development, and Thomas Weber, Member of the Board of Management of Daimler AG with responsibility for Group Research. Constant optimization that will benefit specifically the different clients HERE.

Huge advantages of swarm intelligence to society as a whole. It makes it possible to report any dangers in real time, such as for example situations of icy roads, based on the calculation of individual data such as the intervention of the ABS and the outside temperature. In the future it will be possible to indicate more precisely the presence of code, significantly reducing the risk of accidents and making it more real the vision of accident-free driving. At a later stage, the data could be used to know what are the most critical during cornering, to report them promptly to those who are at the wheel or enabling care systems. It’ll also want to think to anticipate the stages of track stoplights doing exploit vehicles un”onda green ‘with engine power and adequate minimum consumption.

The high-precision maps and many other forms of assistance systems are critical for autonomous driving, as these technologies in order to meet demand a screening precise centimeter of the area surrounding the vehicle. While HERE already creates static maps with high precision, these may be verified even more exact and constantly updated thanks to a steady stream of data about the areas surrounding the vehicle.

HERE will continue to offer its products and services to all customers in the various sectors of activity

HERE provides maps and data concerning the location for about 200 countries in more than 50 languages ​​and It is a major supplier of maps and location services. The company will continue to consolidate its position as a leading independent supplier of maps and location-based services (so-called Location Based Services) and expand its portfolio for customers in other sectors of activity.

The management of HERE remain independent, in order to further the business case of tow HERE in the direction of an open platform for customers of all types, without interference by the consortium with the operational activity company.

Press

Posted by Mauritius 5 August 2015