The web giant announced the name of the new conglomerate, the Bavarian House replies, “the name is ours.”
Those who have some familiarity with the web knows that there are many sites” Who Is “: Type the domain name to be registered (eg corrieredellosport.it) and indicates whether the search service is free or busy, providing information on the possible owner. Looking alphabet.com you are informed that the domain was registered way back in August ’95 on behalf of BMW , which uses it to promote their services to business mobility, called, precisely, Alphabet. Easy to see how the Bavarian house has not enjoyed the last corporate reorganization Google : Larry Page, co-founder Brin with Larry the giant web, has recently formalized the birth of Alphabet , the new conglomerate which Google will be only a small part, in which the company will be organized outside the web, including the division is working on autonomous driving car.
After the announcement millions of users around the world have tried in the search engines “Alphabet”, shorting servers BMW. A company spokesman told the German weekly Wirtschaftwoche that BMW was not in any way contacted by Google regarding use of the mark which is registered and on which “you will now have to examine the implications in terms of trademark rights “.
The event promises to be lively, since Google and BMW are in increasing competition between them in the segment of electric cars, the Google study, and service maps, where BMW recently acquired, with Daimler and Audi, the mapping service Nokia Here.
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