Apple Watch, a few days after the launch in Italy, is already licking their wounds. Sales in the product of the Big Apple, in fact, are going so bad that the US-Italy is now talking openly of a flop.
usual strategy of Apple all based on expectations and cultivation of expectation through heavy advertising has proven completely ineffective in this round.
The point is that Apple is failing to Watch ndividuare a target audience to turn to and this is evident in the US and, in all likelihood, will be evident in Italy . But that’s not all reason behind a given sales that is lower than any estimate. The impression, in fact, is that especially young people, to which the apple turns, are failing to understand what may serve a similar device. It ‘clear that when you are unable to find even a utility, then there may be all the best marketing campaigns in the world, but the product fails to find its natural place. That ‘s what has emerged from the data of MBLM that leave virtually no escape also because it is unthinkable that a similar product that does not go in the summer can go in winter. And the look is one of the other elements that are contributing to the flop of the launch of Apple Watch. L ‘ investigation MBLM , in fact, has shown that among young people there is even a kind of rejection because the product is seen as suitable for an audience of snobs and not to a general audience. A commodity for the rich and for a human type which, indeed, is viewed with hostility by the vast majority of young Americans. So this time there appear to be all the ingredients for a nice two of spades. Even Apple can not go wrong.
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