Apple Watch flop among young people, which is why – Investing Today

It was to be the smartwatch that would give a strong shock – positive – to the sector, and instead is likely to become a flop Apple Watch does not convince young people, or rather, the Millennials , a term much in force recently, which includes people who were born between the beginning of 1980 and early 2000. A disclose this data a study MBLM distributed by NBC News : This has triggered a slowdown in sales that perhaps will lead Cupertino to revise estimates of units sold by the end of the year (we expect a figure that is around 12 million of units sold). As well as abroad, the tendency for young people to snub the Apple Watch is also in Italy. It was to be the final revival of smart watches, instead Apple Watch could rest on the field a tombstone.

Among the main reasons why Apple Watch does not break the heart of Millennials is the money : especially in Italy, where the economic crisis is being felt and people prefer to spend money on the latest smartphones, rather than on a clock which still do not understand well the functions and usefulness. Well, perhaps this is the second main reason why Apple Watch might (the conditional is necessary, as we await official data) to become a flop megagalattico: the lack of understanding . Watch Apple is essentially seen as a useless object by its detractors, a wrist accessory that makes use of some features and characteristics which, although interesting, are not understood completely. This leads us to consider a third fundamental motivation: the fact that Apple Watch, in the field, no really brings something new and revolutionary, despite the emphatic presentation has sighted thinking to do. And also the first opinions of the international media have been several cautious.

In short, it seems that Apple Watch is considered a luxury, especially in these times; not a good support to our mobile, nor a viable alternative, because always has to work with the iPhone. Only a mere luxury item, which as all the luxuries is tempting just to a certain niche and not some young people. Always that future sales figures of Apple Watch there refute flatly. We look confident.