(AGI) – It is not easy to live up to expectations when it is the company with the most value to the world and the most powerful brand in the absolute.
Not even when you get used to the market quarterly perfect, constantly improving and always well above the expectations of analysts. Apple knows that last night, in the after-hours session on Wall Street, has lost almost 7% (and about 60 billion market cap) despite having revealed accounts that rivals even giants like Microsoft (especially Microsoft, since yesterday the Emperor of the software reported the biggest loss in its history). So much disappointment? An outlook is not particularly exciting. As for the budget, in the second quarter of the Apple vice has achieved net profit of 10.7 billion, an improvement of 38% from 7.74 billion in the same period of the previous year, while earnings per share It jumped from 1.28 to $ 1.85 due to the share buyback. Revenues have flown instead of the 33% to 49.61 billion dollars, supported by booming iPhone sales (+ 35%), especially in China, where it has doubled in a quarter traditionally weak for Melafonino as many “fans “expect the new models that the company traditionally unveils autumn. Not only the average price of the iPhone rose to about $ 100, reaching the total $ 662. Profit and sales beat analysts’ estimates, respectively, to 1.81 dollars per share and 49.43 billion dollars. The gross margin amounted to 39.7%, surprised positively. Very good PC sales Mac, rose by 9% compared to a decrease of 9.5% of the global market, still hurt, however, sales of the iPad (-18%), down for the sixth consecutive quarter. It is noted that the new full earnings brought cash reserves Apple monstre the figure of 203 billion dollars. A disappointing was the forecast revenues of the current quarter, given from 49 to 51 billion euro, while Wall Street was estimated at least 51.13 billion. Analysts more “severe” have also indicated some weakness in sales of the iPhone, especially when compared with the second quarter. Also we did not like the not comment on sales Watch that, apparently, was a real flop. It ‘s in the second quarter that Apple began selling the smart watch, the first new product since the launch of the iPad in 2010. Nevertheless, the Cupertino giant declined to provide numbers on the progress of the gadget, included in the account ” other products “along with iPod, Apple TV and accessories Beats. Sales in this segment, however, are flown by 49% to 2.64 billion. It remains to be seen whether due to Watch.
22 July 2015 09:26 – Last Updated: 9:26
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