The GO-mania Pokémon has already come to an end? It is perhaps too early to come to a similar conclusion, but certainly the foundation for talking about a net decline of augmented reality game of the Niantic Labs, less than two months of release, all seem to really be there.
in the second half of July, GO Pokémon had operated about 45 million daily active users, surpassing by this app perspective consolidated and existing for years like Twitter or Tinder, all in a few weeks. However, according to data from Apptopia, Sensor Tower and SurveyMonkey reported by Bloomberg, it seems that many have already grown tired of chasing the famous monsters around the world .
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As shown in a rather explicit in the graph below, the basis of Pokémon players GO is slowly but surely reducing : according to data related to last week, you are talking about a smaller number of users to 15 million compared to the boom in mid-July. As further evidence of this trend, the interest around the augmented reality, assessed on the basis of searches done on Google, declined compared to the “boom” of last month.
Let me be clear, 30 million daily active users are still a huge amount : the people behind the 99% of the Mobile-based applications you would subject more than willing to violent corporal punishment while to achieve a similar result. Pokémon GO, once the “initial flare”, you’re just settling on lower numbers, with a hard core that user will still be quite substantial.
One aspect but you have to consider is that GO Pokémon was not launched simultaneously around the world , but at different times on a regional basis. In the period of decline, for example, the app has arrived in numerically significant markets such as Brazil, Indonesia, the Philippines, France and several other countries in the world.
This means that the mass of new users coming from these areas may have masked a well sharper decline than that shown by the graph : in other words, in areas where GO Pokémon had already arrived a few weeks ago the popularity of the app may have suffered an almost vertical collapse .
the reasons for this trend can be manifold. First, as with almost all successful app, in many they might have begun to Use GO Pokémon in the wake of the global success and the enormous media coverage received by the augmented reality game, only to leave in a hurry hunting Pokémon.
a role may be played by the fact that GO Pokémon, unlike “normal” games from mobile, requires actual physical activity . Some weight could also have been the fact that, despite its resounding success in the long run the game turns out to be quite repetitive. If all this add some technical problem in the course of weeks has complicated the lives of the players, that’s the slow decline no longer seems so incomprehensible.
READ ALSO: Pokémon GO: Nintendo insists that not doing “big money” and actions collapse
of course, Niantic Labs will not stand idly , but will try to revive the user base of the game. the US company has indicated it was “working hard on new and exciting features that will come in the future”, without giving further details.
The last update, released just in the past few hours, on its official blog, It includes a new feature that concerns the team leaders (Candela, Blanche and Spark) on iOS and Android. However, it is more than likely that Niantic will pull out of the hat a lot more to re-engage those users that, at least for the moment, seem to have tired of the game. For example, it could be made possible exchanges of pokémon, the battles between users outside of the gyms or regular events to fight and capture rare Pokémon.
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