The project is called Impossible, because the two founders believed it was really impossible to achieve it. But, after some time spent studying new methods of photographic development and related applications smartphone, here is I-1, a snapshot camera that recalls the charm of the old Polaroid.
It was presented yesterday in Milan, and it is an analog instant camera precisely to the original format Polaroid. An instant camera that prints directly to film the image taken which makes design, really minimal, a significant point of differentiation from the rest. I-1, at least on paper (need a test to better understand), seems to have good features. First, by admission of the producers, it is the “first camera of the last decade to use the original Polaroid format.”
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A device that mixes well history and innovation “provides instant photography fans new manual control features with Bluetooth app, which also allows you to try creative techniques, such as light painting, to achieve very specific shots by directing a beam of light only at points of interest, and double exposure. ” Equipped with a ring flash ‘that provides a soft, diffused light, “and an autofocus system,” this analog camera is really designed for the digital age. “
Very interesting innovation brought to the sector energy: I-1 uses a new generation of instant film that does not require a new battery pack with each. The battery is built into the camera and “the film is therefore more environmentally friendly and less expensive.” The camera is available from this month. The retail price is 299 euro.
The history of the team that developed I-1 began in 2008, when Polaroid stopped production of all films, resulting in the closure of all establishments. Oskar Smolokowski, CEO of the brand The Impossible Project, and his team have worked hard in this return. I-1 had been revealed from the stage of the Conference Bloomberg Businessweek few weeks ago. Yesterday the landing in Italy.
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