Fiat Chrysler changes the Summit Alfa Romeo (and Maserati) in the process of launching the Giulia. Harald Wester, for years to guda of Alfa Romeo and Maserati as well as the entire technical field of the group, is replaced with immediate effect, working as head of the two sports brands, the Canadian Reid Bigland. Wester remains chief technology officer of Fca. Both Bigland that Wester will remain part of the Group Executive Council (GEC), the highest decision-making body at the management level of Fca. Bigland was already responsible for Fca Sales in the US and CEO of Fca in Canada, roles that will keep.
Giulia, Alfa Romeo has returned true
“I am grateful to Harald for his work in recent years to create a solid technical structure for our two premium brands, work culminated in the recent launches the Maserati Levante and Alfa Romeo Giulia. ‘Now time to direct our efforts towards the business expansion globally of these two brands and I am convinced that Reid is the best person to carry out this mission. Over the past seven years, Reid and ‘managed to achieve outstanding results in sales growth level and market share in the US and Canada, while managing the growth and placement of Ram and Dodge brands, “he said in a statement fca Sergio Marchionne, CEO of Fca.
Suv Alfa Romeo: how and when will arrive
Wester, who joined the group in 2005, is one of Fca managers of Fiat origin and one of the loyalists Marchionne. In fact the rotation of the Alfa Romeo summit at a decisive moment for the revival of the brand is anything but normal; Wester pays delays in the launch of the Giulia due to technical problems, and perhaps – with regard Maserati – the slowdown of sales, after the boom of 2014, fell last year and again earlier this year, forcing the Grugliasco the Redundancy Fund.
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