A good idea can be worth much more than expensive advertising campaigns. ‘s what must have thought the Saltwater Brewery, which produces beer company in Delray Beach in Florida. The news of production of biodegradable packaging made with beer by-products such as barley and wheat is doing around the world. The aim? Protect the oceans around the world, in which end about 8 million tons of plastic each year, about 10% of the 280 million tons produced every year. Plastic that is a lethal threat to animals that mistake it for food. “Statistics reveal that worldwide about one million and 100 thousand marine mammals and sea turtles entangled in or ingest plastic and die ” confirms Mark Tukulka, marine biologist. The packaging, totally biodegradable and digestible, it becomes a “snack” safe for the animals but, unless it is ingested, it decomposes rapidly.
The first batch of edible rings has been produced and tested in April. “This innovative technology is efficient and durable than traditional plastic packaging – the company said in the promotional video, however, pointing out that the production cost is higher than the usual plastic rings – If the majority of producers beer adopt this technology, the production cost become competitive. We want to influence the producer and convince them to join in this endeavor. ” A news comes just weeks after the birth of the supermarket to zero Berlin packaging. Here products will be on display in boxes and containers supplied to the store directly from customers and you take away only in reusable canvas bags or jars , made available by the supermarket. People, back in the shop, can reuse containers for their shopping, or return them to the store, which will give them to another customer. The project, created on the web, it’s called ‘Original Unverpackt’.
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