Facebook Messenger is about to open the doors to the editors?
According to new rumors from Marketing Land , Facebook plans to open its messaging platform to publishers this year, with announcement expected during the upcoming F8 developer conference, allowing publishers to share news through Messenger via chats, automatically, with short news excerpts and a link that the user can click to deepen the news on the website of ‘ publisher.
what does he want to make his app Facebook Messenger? Before it was just an integrated Facebook chat app for staying in touch with friends, then became an independent app to which you have added stickers, Uber, Spotify, voice calls, and more will come soon … advertising and even news … in short, Messenger will no longer be ‘an app only for messaging, but it is becoming a’ mini Facebook ‘.
will the’ bots’ publishers – that will fully automatic – to share stories with readers within Facebook Messenger. E ‘, however, conceivable that users will have to subscribe to the conversation managed by the publisher, in order to avoid spam. It should be like to have the news feed in Messenger where publishers will be able to share snippets of their articles along with a link to read the full story on its website, according to reports.
If the rumors will be true, the novelty could help address some of the concerns that publishers have about the Instant Articles feature that Facebook is coming in April, which will be used to read news directly within Facebook app and not inviting the user to access the publisher’s website.
the service should work well : users subscribe to a conversation on Messenger managed by an editor (for example by the Wall Street Journal), which during the day shares excerpts of stories with a link back to the main news on the website of the newspaper.
Facebook should confirm or deny the ability for publishers to share news Messenger in the month of April at its annual developer conference of Facebook, the F8, scheduled on April 12 to 13.
Read also: Instant Facebook Articles for all publishers from April
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