Rome, March 21, 2016 – THE FIRST message, exactly a decade ago, did not read anyone. No one could read it again, the tweet (twitter) Test Jack Dorsey, founder and CEO of the fledgling Twitter. “I’m developing my twttr”. So, without vowels, it was on the social network that would accompany – in its first ten years, 320 million active users today celebrate – revolutions, global events, electoral marathons. All in 140 characters shriveled. Ten years ago, March 21, 2006, a virtual bird twittering to greet a new web spring. At 21.50 (now San Francisco) the computer Dorsey, then 30 year old, put the idea on the Net and its co-founders Evan Williams, Biz Stone and Noah Glass: a social network based on SMS.
DICTIONARIES say ‘twitter’ means ‘chirp’, but also ‘talking quickly and nervously loud (often without much to say)’. In short, the microblogging platform as a stream of consciousness … But a stream that has conquered almost all: from the Pope to Barack Obama, the stars of sport and entertainment. The pop is ahead: 84.7 million followers (followers, just as if it were a religion: those of Francis are 27 million) for Katy Perry, Justin Bieber 77.3 and 73 for the queen Taylor Swift. Then Obama himself with 71.2 million: is he to have made the most effective use in the world of politics. Including photos with Michelle widespread the day of re-election in November 2012 (but taken in August …), among the most social of all time. Although the image retwittata most of all is the selfie posted by Ellen DeGeneres with other stars at night of the 2014 Oscar: 3 million ‘raises’.
ALL has passed for those 140 characters: the Arab Spring, the Green Wave in Iran, Occupy Wall Street and the indignados, the raid to kill Bin Laden ( “one in the morning , a helicopter flew over Abbottabad: a rare case ‘unconscious twittò the computer Sohaib Athar), even Isis global threats. And then all the more or less important elections. Topped off by the stroke of genius of Twitter, hashtag. Or: How do I become a global symbol of the niche, the pound, #. And to think that the idea is a user, Chris Messina: “How about use # for the groups?” (August 23, 2007). Since then it has become a symbol to indicate keywords, necessary for a company that focuses on immediate notice. Curiosity: the most tweeted event in history is a live show inspired by a Filipino soap on Cinderella. #ALDubEBTamangPanahon, October 24, 2015, 41 million interactions.
But it is said that Dorsey and members there is too much to celebrate. Facebook, with its half billion users, remains too far. Like YouTube and Instagram. No better from an economic point of view. In 10 years a budget surplus, landing still operates on Wall Street (2013) was not a success: in January the shares touched a low of $ 17.66. Users grow slower than on other social, perhaps because self. And it is loved by politicians and star system … The challenge is colossal. Mark Zuckerberg, Facebook coach, admitted: “What would I do if I were CEO of Twitter? I have no idea”. But not seen on the horizon revolutions to intercept new audience. Dorsey did not change his mind: the limit remains at 140 characters, we will not get to 10 thousand jokes. And he swears: “We’ll be there in 2020, and well into 2030″. He said on TV, not on Twitter.
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