THE TIME technology is much faster than what we measure with the calendar. In Apple’s case, four decades ago, April 1, 1976, Steve Jobs and Steve Wozniak gave rise to what today would be called a “startup”, but which was actually a garage full of microchips, electrical wires and above all dreams of future , starting from a computer inside a wooden box. But in just forty years that garage has become a company with an office in a flying saucer, that the future plans and it produces today, at a rate that increases with the shrinking of technology, and brings in this perhaps more than I had never thought to see. But for the big names in Valley play the day after tomorrow to define tomorrow’s work is the essence of the cash flow today. And in the case of Apple, the future is primarily an app.
But after bringing, among other things, the abstruse world of computers in pop culture, you have created a personal union under the banner of apple between the concepts of simplicity and technology, made the beauty of the object integral part of the user, and you have changed the industrial design templates, use and consumption, what Apple will do for years to come? Nothing but what he has done so far, or create categories and paradigms and redefine what perhaps others invent, but in Cupertino almost always know how to turn into icons of our time. Through everyday objects like phone (an old passion of Steve Jobs, who cited as an example of real innovation in a famous interview with Playboy ), the clock and after some time of course another the symbols of the modern era, the car.
Visions. will come new iPhone, new iPad and new Watch, to redefine incrementally or total depending on the product cycle, that of the previous generation. The OLED display will become starting probably from iPhone 8, wearable technology will take other forms and maybe we will see even more personal items under the brand name of Apple. But Apple sure will work even more on security, a key issue after the clash hard with the FBI on the case Farook, and a basic asset for the company, which settles patents on biometric recognition and integrated systems to increase the inviolability of objects that are extensions of our lives, with all the needs and risks of the case. Already imn these days, one of Cupertino moves was to order the construction of its own, armored server farm to store the data and iCloud users. A kind of Fort Knox for privacy, which have total giuridizione.
iOS and MacOS . In June, iOS will come to version 10, which finish line for the Mac has meant a total change of direction, with the launch of OSX, Unix-based. In the same month, OSX should change its name and become simply the MacOS, as it was at the beginning. With the renewed focus on safety, in the future we will probably see more and more operating systems on the user profiles, almost personal OS we recognize habit, online orders, we post thoughts, more and more proactively and we will know what mood we are looking at us in the face. A little ‘dream of Silicon Valley of the 80, that of the super-server personal that today already using Siri is able to open the door, turn on the lights and adjust the home air conditioning, and that within a few decades will be the digital extension of the mind and body. Before we will see Apple become not only aggregator of content produced by others, as with Apple and Apple Music News, but also to show producer for the Apple TV and curation specific and signed, as with the Apple Music Radio.
another key area health will be: the integration of personal devices and health care facilities will become the rule, and the attention of Apple on the subject is clear, see the resources made available developer (CareKit and ResearchKit), which result in applications and then work tools for physicians. In addition to counting steps and beats short, the next devices will become of medical records constantly updated and eventually intelligent to the point of being able to tell conscientiously us and our doctor. Forcing the man to again review the privacy and security concepts.
But for those who do not want to count the steps there will probably be a vehicle with the Apple brand. What will be the “Apple Car” no one knows except the brains involved, a team of hundreds of people involved in the Project Titan , the code name for Apple in automotive adventure. We do not even know if it will be a real car or system to be integrated into vehicles produced by others, but what you can imagine is a cross between devices, sensors, and an operating system, perhaps Caros, able to make independent and even intelligent vehicle and able to communicate with us through Siri. Something not too far from the Pontiac K.i.t.t. led by David Hasseloff in Supercar , to call and pick us up from through the Apple Watch and able to bring us back home without getting to touch the steering wheel. But probably skip the drawbridges that open into two will not be among the options. For that perhaps there will be the Apple version of virtual reality, interesting market but still immature, so however in Cupertino have already filed patent. Along with many others who wonder if they ever will be applied in reality, as the elusive air cushion to save the iPhone from accidental falls, triggered by smartphone sensors.
Among the inevitable paths and possible revolutions in Apple will have to innovate every case, by company name. The technology integrates more each day with human beings and the world that build and who imagine. A few decades ago science fiction of Star Trek and the 2001 Kubrick imagined devices and objects that seemed to belong to the days when everyone would have a car steering wheel as in Jetsons Hanna & amp; Barbera. But the flying machine there but smartphones, tablets, apps and smart assistants are already here among us, we use them all day long, on desks, in the chair, we take them in your pocket, wear them. Of course in forty years the baby boomers born with the TV already Color and raised in snack foods, have seen the world to reveal a different place from the one shown in the cartoons. Nothing alien invasions, many terrestrial disappointments. But in technology and his time running at warp speed, some dream remained.
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