Apple March 21 announced two new devices, the iPhone SE 4-inch and 9.7-inch iPad Pro, after weeks of rumors and speculation which have affected both of these devices. As for prices, Apple has not surprised us: in Europe the cost of the new iPhone and iPad Pro SE 9.7 is very high , especially to us here in Italy.
In USA, Apple began collecting pre-orders for both new device on March 24, with sales started a week later, on March 31. In Europe, Apple began collecting pre-orders in late March, and in April and May will start the store – the exact dates vary from country to country but the goal is the availability in 110 countries by May. In Italy, pre-orders are open from March 29.
With regard to prices, in Europe, to have the iPhone SE or the new iPad Pro 9.7 you have to shell out quite more ‘than that in the US.
‘ SE 16GB iPhone , proposed at $ 399 in the US, it costs 489 euro in most European countries (amounting to $ 550 at current exchange rates) and in Italy cost is 509 Euros (equal to $ 570 at current exchange rates), then above the European average. In Italy, a currency parity, is going to pay $ 171/152 euro in more ‘than the smartphone and the US. In the UK the price is 359 pounds ($ 516).
‘ SE 64GB iPhone , proposed a $ 499 in the US, it costs 589 euro in most countries European (equal to $ 660 at current exchange rates), and even in Italy the cost is 609 euro (equal to $ 682 at current exchange rates), then above the European average. In Italy, then, with the same currency, you are going to pay $ 183/163 euro in more ‘than the smartphone and the US. In the UK the price is 439 pounds ($ 630).
And for the new Pro 9.7 iPad the price trend does not change much, but at least in Italy prices are in the European average.
‘ iPad WiFi Pro 9.7 starts at $ 599 in the US, with 32GB of memory. The same model is available at a price of 689 euro (775 US dollars) or 499 pounds ($ 718) in Europe – in Italy the cost is the same. Always for the WiFi-only model, but with 128 GB of storage the cost rises to 869 euro ($ 977 spaces) or 619 pounds ($ 890) in Europe, while in the US costs $ 749 (€ 669 at the exchange rate). The iPad Pro 9.7 Wi-Fi 256GB costs $ 899 (802 euro exchange rate) in the US, 1,049 Euros in Europe ($ 1.179) and 739 pounds in the UK.
‘ iPad Pro 9.7 WiFi + Cellular starts at $ 729 in the US, with 32GB of memory. The same model is available at a price of 839 euro (749 US dollars), or 599 pounds in Europe – in Italy the cost is the same. Always for the Wi-Fi + Cellular model but with 128 GB of storage the cost rises to 1,019 euro ($ 1,142 spaces) or 719 pounds in Europe, while in the US costs $ 879 (€ 785 at the exchange rate). The iPad Pro 9.7 256GB costs $ 1029 (exchange rate EUR 919) in the US, 1,199 Euros in Europe ($ 1,343) and 839 pounds in the UK.
As always Apple applies huge differences in European prices (and Italians in particular) than that in the US, but why? The reason is always the same – prices include VAT, while that of the United States do not include sales tax in Europe. Prices are more ‘high in Italy due to tax more’ higher than the European average. In the US, the amount of tax on sales varies from state to state but is generally less than the value of VAT rates in Europe.
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