Apple, the countdown to the iPhone SE: will be “mini”, but not in the price – The Messenger

In a few days Apple will present an update of its hi-tech gadgets: a new iPad and especially a new iPhone, smaller than the current models, which should help to fuel the anemic sales growth Melafonino. The rumor runs for months, but now comes the official confirmation: Apple has summoned the press to an event scheduled at its campus in Cupertino. The chosen date is March 21, the day before the hearing in the court in which the company must justify his opposition to the FBI requests on creating a software to unlock the iPhone to one of the killers of the San Bernardino massacre .

According to rumors in circulation, the product highlights of the event will be the SE iPhone, a smartphone with 4-inch screen, smaller than the current models from 4.7 to 5.5 inches. It will cost a little less of the older brothers, but it will not be an inexpensive device, while maintaining high performance up to the brand. The even larger share of the low-cost market, in fact, has never interested in the California home, and with the choice to propose a 4-inch iPhone by pointing rather to satisfy consumers interested in less bulky phones. The iPhone SE should help to revitalize sales of Apple. Between October and December the company recorded the first setback for the iPhone, after a continuous series of impressive growth. In the holiday quarter has sold 74.8 million smartphones, just 0.4% more than the previous year.

For the analyst Ming-Chi Kuo of KGI Securities, an expert in the world of Apple , sales of the new iPhone should score this year 12 million units. On the front of the tablet, where Apple’s sales in the last three months of 2015 were down 25%, to 16 million units, the expectation is for a 9.7-inch iPad Pro, younger brother of the Pro 12.9 inch, unveiled last September, and also provided with stylus and detachable keyboard, which makes him look like a laptop. Very likely, then, the presentation of new straps for the Apple Watch, and it is also possible to upgrade the notebook. And on the stage of Cupertino CEO Tim Cook could not only bring gadgets. It seems difficult, in fact, that the number one Apple will let slip the opportunity of a huge media coverage, which has always guaranteed to the Apple event, to reaffirm their motivations in terms of privacy and security in the duel that pits the company to the government Use the case San Bernardino.