With 4 billion in sales proceeds in 2014, YouTube really begins to get serious in a bid to boost profits. As? Introducing two paid services by the end of 2015 and placing the challenge directly with its main competitors. On the one hand the already discussed YouTube Music Key , which will allow subscribers to listen to and watch the songs (and videos) streaming without the hassle caused by commercial breaks. A little ‘as Spotify, to speak. The second innovation is however still in the dark, even though you already know that will cover the video and offer a paid service for viewing video content style Netflix. At the end of 2015, so, YouTube will become a real aggregator of free and paid content, giving all users the opportunity to choose the service (their pockets) prefer.
YouTube Music Key
YouTube launches challenge to Spotify: the premium service of which we talk to one year will be named Key Music and can be heard (songs) and watched (the video) high quality and without advertising sponsors that interrupt the flow media, subject, however, subscription of 9.99 euro per month , will cost more than Netflix. A necessary compromise to please the music labels and of course herself, but there are already doubts about the success of the operation. Will YouTube to push his music service streaming to pay by the due hype? Currently available in beta Key Music will soon be available for all users who wish. You scommettereste of Music Key?
The anti Netflix
In addition to Music Key are also other paid service, but for which little is known, and perhaps for this arouses most curiosity. We are talking about a service that looks nothing less than Netflix as it will allow users to view high quality video on the prior two methods of payment available: the first is the payment style pay-per- view , which will remove sponsors and interruptions by video, while the other is a subscription via paywall , which is a protection system that ensures visibility of content only if the user is authorized (read: paid). In addition to paid content, which should be divided into packages, a little ‘how to make Sky and Mediaset with their offerings, there will be free content , mostly amateur products. Are not excluded also initially free videos that encourage the purchase of a package or to sign-up.
We look forward to some news and official, but certainly 2016 promises to be an open war between YouTube , Spotify and Netflix. Who will win? Posterity will tell us, but the real question is quite another: YouTube able to achieve its goals (read: increased profits)?
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