Google charges advertisers for displays of advertising ‘online on YouTube and even when’ views by robots. This was reported by the Financial Times, citing a study by European researchers. The fee charged by Google released even when the system for the detection of fraud YouTube identifies the viewer as’ bots’, automated programs that mimic the behavior of Internet users.
The views of false advertising ‘bots They have become a problem for advertisers who spend more and more ‘for advertising’ online. The experiment ‘was conducted by uploading videos on YouTube and later by purchasing advertising’ on the platform. The researchers then created bot and have them direct to video.
The bots have seen two particular video on YouTube to 150 times, and the system of YouTube has classified only 25 real views, while AdWords service listings of Google, has charged advertisers for 91 visits.
” In other words, the search engine Google’s advertising did pay researchers for visits bot even if YouTube had clearly identified as false ” reports the Financial Times. Google will contact researchers to discuss the results of the experiment.
” We take very seriously the traffic invalid ” highlights Google, stating that it has invested in technology and staff to ” keep it out of his system. Most of the traffic is not valid and ‘filtered by our systems before advertisers being charged’ ‘.
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