That’s why you can not put “I do not like” this artic … – Reuters

This is why you can not put” I do not like “in this article

A year ago, Zuckerberg said that the” dislike “there will never be on Facebook. And the truth is that since then nothing has changed, or almost

The announcement of the new button that Facebook is working, the ” I do not like “that according to Zuckerberg,” people ask us for some time, “it was greeted by millions of users with a” finally “. The point is that “will never exist a button” I like “on Facebook ‘. The quotation marks are necessary because to say it was, once again, Mark Zuckerberg. This is not a case of multiple personality but a statement of just one year ago, during a Q & A as that in which it was announced Tuesday the advent of the button that all (or most) were waiting.

Last year the CEO of the social network world’s most populous explained that insert a function diametrically opposed to “like” would be a negative factor for the entire company : put aside the rhetoric of positivity, that would be good only the story of something uplifting, translation shrewd is the only company to lose really would be traded and founded by the good old Mark.

If tomorrow our friends could tell us with a simple click that our profile photo makes us look like idiots or aphorism that seemed so brilliant is a boiata crazy, we would be much less likely to share with others what goes through your head . In short, it would be the end of Facebook.

The solution that is working Zuckerberg and his team of developers, then, not only will be a dislike but can not even remotely approach them. But then how will it be? The most popular is summarized with a “sorry” , which meet the need to “communicate empathy” in those cases where a like is out of place (accidents, relationships end, reports of crime, etc.). It would work well in the game of words and of alternation with the “I like”. But who said that the button should be entirely alternative to what’s already there?

An option that has not been considered is that button could resume the sense of action : “I’m sorry” could actually be a pat on the shoulder or, why not, a hug . I had advised a follower Zuckerberg last year, receiving an enthusiastic response.

Not only that the new button will always be just a click away? Facebook has added features that are activated only in certain circumstances, such as the ability to communicate with their loved ones that we are safe and sound when we are in the affected areas earthquakes, typhoons and whatnot. In addition, in the past has been tested a button empathetic , ancestor of “sorry”, which had to appear alone when the algorithm Facebook knew that we had written something sad . At the time it was a failure but has now been added the ability to specify our mood with a emoji in the time of this writing. It seems superfluous but each click we do amounts to a given and all the data can be studied, analyzed and interpreted. And Facebook has an immense need to understand what we try to overcome the limits of its algorithm: treat us as people and not just as a number.

 

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AP

 09/16/2015

 

REUTERS

 09/15/2015

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