The invitation sent to the press read: “Hey Siri, give us a hint.”, or “Hey Siri, give us a hint” .
Meanwhile, the title Apple has advanced on the stock exchange just a few minutes from the event for launching new products. Titles Apple rose 0.61%.
Apple Watch. That took the stage to start the event is Tim Cook was visibly moved. You start talking about Apple Watch that, says Cook, received satisfaction 97% of customers. “It was an incredible year for Apple,” he stressed the CEO of Apple.
In the new version of OS Watch, the software for the Apple smartwatch that can count on over 10,000 dedicated app, there will also Facebook and Messenger app for the ActionCam GoPro.
News also aesthetic Apple Watch: come new accessories and straps. On stage it is presented a very elegant version signed Hermes, as well as a number of new configurations. Not only that: the smart watch is also available in gold and pink. Soon also available a version “Product Red”, the Apple line in which a portion of the proceeds is donated to research to defeat AIDS.
The new Watch Hermes will be distributed from Wednesday September 16 while the collection “autumn” model is now on sale in 24 countries, with prices up to $ 17,000.
iPad Pro. It’s time the new iPad. Tim Cook has
“ The biggest news of the iPad after the iPad .” And here he is taking shape on the screen of the Bill Graham Civic Auditorium : aesthetically is similar to the Air 2, but is bigger, just as had been announced. It was officially iPad Pro. It has a display of 12.9 inches, with 5.6 million pixels. On stage shows some possible uses: from work to music, movies. iPad become so much like a laptop.
It is, says Cook, the largest and ‘most powerful iPad we’ve ever created The clearest expression of our vision of the future of the personal computer. “
According to Apple, the iPad Pro battery lasts for 10 hours. It features 4 altopalanti, positioned at the corners. It is often 6.9 mm against 6.1 of the iPad Air, and little more. And the difference in weight is even less.
The new microchip A9 is 1.8% more powerful than an iPad Air 2:22 times of an original iPad. Has the “most advanced display that we have ever done,” emphasizes Phil Schiller, adding that it is 80% faster than current laptops and 90% for the graphics.
iPad Pro mounting an 8MB camera and fingerprint recognition.
One of the main innovations is that they can also count on a keyboard, the Smart Keyboard, just like hybrids between tablets and laptops, such as the Microsoft’s Surface. It also comes Apple Pencil, the smart pen to interact with iPad Pro, rechargeable directly with a dock connected to the tablet. The Apple Pencil “is one of the most advanced technologies and with a great design,” said Phil Schiller. A technology that allows “touch down to the individual pixels,” and to modulate the touch, making it possible to draw and write on the iPad Pro with great precision, while using the stylus with the touch of your fingers.
Then comes one of the biggest surprises that stunned those present in San Francisco is announced a collaboration with the enemy, Microsoft, to bring the Office package on iPad. Another partnership with Adobe will.
Kirk Koenigsbauer, manager of Microsoft, has highlighted the potential of Microsoft Office on your iPad, while using Word and Excel and showing the use of the new Apple Pencil with Power Point . Then took the stage Eric Snowden Adobe Photoshop to show the app and Sketching for the iPad Pro.
The new tablet of Apple may be used in medicine: the pen allows precise use of app designed, for example, to study how to rebuild a broken bone.
The new device will be available in November in the US in three colors: gray, silver and gold. It will be 32 and 128 gigabyte version only Wi-Fi, while the Wi-Fi + Cellular will be only 128 gigabytes. It will cost from $ 799 up. Will arrive in Italy in November.
Apple Pencil instead it will take $ 99, while the Smart Keyboard will cost $ 169.
Apple TV. Later follow New Apple TV. New remote control and touch vast catalog of movies and TV series you can count on. But the real strength of the Apple TV is that it is completely interactive and interconnected: is controlled by voice, through which you can easily navigate during playback of films and programs (for example, to know the results of a football match without interrupting vision).
“I’m excited to present the new Apple TV,” said Tim Cook, “The future of TV is in the app. Over 60% of pay-TV streaming is done on an Apple device. It is through an app. ” Cook added that a new TV needs a powerful hardware, a new “user experience”, development tools and an app store “.
One of the biggest news of the Apple TV is the app store, but also the opportunity to interact with their own voice to choose which programs to do with Siri, the virtual assistance. Asking Siri, the Apple TV will content on different app not only iTunes Store. Siri also responds when you ask sports results, showing them in a window, or “rewinding” the scene to let you see her at the time.
The list of apps for the initial content includes iTunes, Netflix, Hulu and HBO, others will be added later. The remote for the Apple TV is interactive, with a touch sensor. For the device, Apple has created a new operating system, tvOS, “built for the living room”, which turns the device even a games console, using the remote control touch as a “joystick”. Apple TV, as well as fitness programs, there are already available games like Crossy Road, Guitar Hero and more. Apple TV also has features for online shopping.
iPhone and iPhone 6S 6S Plus. As announced by the rumors, here comes timely new iPhone and iPhone 6S 6S Plus.
Meanwhile, a new aesthetic: the new smartphone will be available in pink.
The iPhone 6 iPhone is more popular than ever, are the most loved, he said Tim Cook, remembering that sales of iPhones were up 35% last year. The new iPhone, he added, “are the most ever advancing. The only thing that has changed is: everything. “
The most important innovation of the new smartphone is called” 3D touch “, which would then” Force Touch “introduced on Apple Watch, where with increased pressure of the finger on the screen leads to new functions.
The Touch ID, fingerprint, is twice as fast, as it is also the fastest processor.
The new iPhone mount a 12 megapixel iSight camera that can also record video in 4K, in high definition.
iPhone 6S has a 4.7-inch Retina display and iPhone 6S Plus is 5.5 inches, a size equivalent to last year’s models. 3D technology Touch enables you to navigate between the various apps and functionality of the phone depending on how much and for how much you press the screen. In doing so Apple promises to send in the attic the old way of click with your finger as the mouse originally changed the use of the PC. The microprocessor chosen, faster, is the new A9.
They will be available for booking from September 12 in several countries, including Italy, however, there is. The iPhone 6S will be priced from $ 199 and the iPhone 6S Plus $ 299 (for the 16-gigabyte version) with contract phone, keeping in practice the prices of the previous models. Three configurations: 16, 64 and 128 gigabytes.
The new version of the software iOS9, will be available from September 16.
Apple has introduced the new “Live Photo “to make animated photo that may also include sounds. The new iPhone has a processor A9, accompanied by the coprocessor M9, with a power greater than 70% over the previous year, rising to 90% for graphics.
To close the event in San Francisco, this time instead of U2 took the stage the OneRepublic, holding a real mini-concert. As if to confirm Apple’s influence in the world of music.
Wednesday, September 9, 2015, 18:57 – Last Updated: September 10, 00:21
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