Here’s how Apple tries to innovate the small screen, but Siri in Italy there will be – Il Sole 24 Ore

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This article was published on 14 September 2015 at 11:04.
The last change is the 14 September 2015 at 13:28.

In recent years innovation in TV shortness of breath. There are 4k and OLED screens, but it is the way we have access to the content they need a revolution. Today is a fragmented world. If we want to have access to movies, documentaries and sports mode on demand we accompany the console screen, keys and scatolotti.

The premise of Tim Cook on stage in San Francisco has not been very different: he said that it’s time to shake up a world still too long (the same Apple is waiting for years with something revolutionary, a sign that between rights and interests in the video is a more difficult than the music).

The new Apple TV is several steps ahead. First, you can do searches for titles, film actor, individual episodes within various services: iTunes, Netflix, Hulu, Showtime. This at least in the United States. Second: has an operating system, TvOS, that comes from iOS and therefore should help developers find the right app.

Third, in fact, the app. Among those shown the most interesting is that of Major League Football: imagine if in the Italian soccer league did an app directly to the Apple TV. Then there are the video games and the remote-controller with accelerometer and gyroscope. To understand the real potential of the Apple TV as a console, but it must be said that within has the A8 processor that is mounted to the iPhone 6 and iPad 2. Air

At this point we need to reflect on what becomes of the TV. The you can talk to Siri with the new remote control that has a glass surface to the touch and the key for voice commands. It can of course be controlled with the iPhone, you can also do with the Watch? The idea is that TV will become the end point for the sharing and viewing of content – some of which we see today on tablets and PCs – our digital universes. And ‘only one screen: the biggest, the most convenient to use in the living room. As mentioned it is an idea which lingers for some time but did not find, until now, a solution: the great basin of iOS developers can give an answer. In the demo we saw after the keynote surprised us to use Siri, although already integrated in most of the newer TV (example: you can ask the TV to go back 15 seconds to hear a dialogue again escaped, and the second vision will be accompanied by subtitles).

Too bad that according to Apple Insider the remote control with the Syrians will come only in 8 countries, not in Italy. One senses also looking at the specifications at Italian (where the remote is called the Apple TV remote) and the American (Siri Remote). Always talking about us, we must understand who will board the Apple TV: There will be Netflix, but Mediaset and Sky?
There was talk of agreements with service providers to own Apple, but still the revenue comes from cable television, even in the United States. “True, but what Apple is doing is to create the best environment for consumers, once in there they will force the industry to embrace the digital content,” said Carolina Milanesi, analyst at Kantar.

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