SAN FRANCISCO – If it is true, it is true that the iPhone 6 is the iPhone the most successful that the Apple has ever made, and that the rest of the smartphone market grew 10 percent in a year, compared to 35% growth of the iPhone, you can imagine the problem is easy to put the Apple do better and more.
Yet, as he said Tim Cook by presenting two new models of iPhone, the 6s and 6s Plus , “we changed everything, achieve the most advanced smartphones ever. ” Looking at them, nothing has changed, appearance and weight are the same. It is actually also changed the material from which the new iPhone were built, an aluminum differently, “one used by the aerospace industry”, was keen to stress Phil Schiller at the Bill Graham Auditorium in San Francisco. E ‘changed the glass, become more robust and able to better withstand shocks and scratches. It has added a color, Rose Gold, very elegant and “light”.
But what matters is that it has changed the input system, which is passed by the new touch 3D Touch , the direct son of Force Touch that we have seen appear on Apple Watch. What is different? The touch was able to recognize a single gesture in a two-dimensional environment, the 3D touch instead recognizes the gestures but also the strength, the pressure on the screen, and is able to put them together, allowing objects on the screen to move three-dimensionally, a dynamic system deeply integrated into the new operating system, the iOS9.
It ‘an interesting change, and because you can use in an immediate way some functions that were previously accessible through several steps, and because it offers a different way to see and use your smartphone , so that with the use of pressure to open, for example, the drop-down menu choices that allow fast, change of no small account today than using the touch screen. And if the use of 3D Touch is for the moment limited to the app from Apple, of course, it is clear that it opens a whole world of new applications that can be made by independent developers, who can make the most of new technology.
It is also interesting to note the speed of development that Apple today: the introduction of the Force Touch is only a few months ago, it is clear that the company was also working on 3D touch for some time, but It is curious to see how the technology related to the pressure on the screen has seen three different uses three different devices in a few months, Watch on Apple, iPhone and iPad Pro 6s, with Apple Pencil.
6s The iPhone has a completely new chip, the A9, which has a new architecture and that for the first time sees inside the coprocessor M9, so that it is “always on”. This new set makes the machine much more powerful and substantially faster, up to 70% compared to the previous. There is also a new sensor “Touch ID”, and a Siri renovated, with more and more understanding and above all a large number of functions.
Completely new is the rear camera, which now comes to 12 megapixels, with 50% more pixels than the iPhone 6, a camera that can take pictures more and more brilliant even in relatively low light, flanked by a new camera that produces HD movies and now in 4K. One of the most fun is the “live photo”: when a photograph is taken, any photograph, iPhone 6s also takes a moment before and a moment after the shot, allowing the picture, if you will, to be animated. I am video? Yes and no, life is so limited as to prevent much, they are simply animated pictures, a different understanding of the photograph, which is no longer firm but not like a video in full motion. Improved is of course also the front camera to 5 megapixels. And of course there is also a new operating system, IOS 9, which takes full advantage of the possibilities of the new hardware.
It is not to underestimate the new offer that, for now restricted to customers Americans can buy the phone directly from Apple, so free from contracts with telephone operators, through the iPhone Upgrade Program that allows you to have a new iPhone every year, paying a fixed amount per month: customers can choose the service provider finance and paying $ 32 for the first and 37 for the second (depending on the model prices obviously go up). The contract will run for two years, but, unlike those that currently subscribe with operators, will give the client the opportunity to change the smartphone with the latest released every year. Along with the phone, you will also ensured full warranty Apple Care +.
The program essentially allows for an iPhone at half the price and return it the following year. It ‘true that you could probably save more by reselling the phone purchased at full price, but it is equally true that Apple simplifies the need to find a buyer and to provide immediately the new smartphone.
And finally There are, of course, new covers of many colors, to customize the machine and change its appearance. Note that remained 5 models on the market, the 5S, the two new 6 and 6s, with a wide variety of prices, the 5s for example with a two-year contract with a US operator is now even free. He disappeared permanently 5c, model “juvenile” and “plastic”. The way of luxury and elegance is the only one that the company intends to go for now.
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