Google charges advertisers to YouTube also displays false
According to an experiment of European researchers, the search advertising company has counted visits bot even after identifying it. This was revealed by the Financial Times
Google charges advertisers for views of online advertising on YouTube even when seen by robots. This was reported by the Financial Times, citing a study by European researchers. The fee charged by Google released even when the system for the detection of fraud YouTube identifies the viewer as `bot’, automated programs that mimic the behavior of Internet users.
The false views of advertising bots have become a problem for advertisers who are spending more and more on online advertising. The experiment was conducted by uploading videos on YouTube and later by purchasing advertising on the platform. The researchers then created bot and have them direct to video. “Using our tools, we evaluate the performance of detection systems views of five of the largest online video portals. Our results show that detection system YouTube is significantly better than any other. 5 of portals that we tested (YouTube, Dailymotion, Vimeo, and MyVideo.de TV UOL), YouTube is the only site to have an identification system views bogus significantly efficient. All other portals do not discount the views generated even from simple configurations to generate this kind of bogus views. ”
However, the bots have seen two particular video on YouTube to 150 times while the system YouTube has classified only 25 displays real, against the count AdWords service listings from Google, which has charged to advertisers for 91 visits. “In other words, the search engine Google’s advertising did pay researchers for visits bot even if YouTube had clearly identified as false,” reports the Financial Times.
We will contact researchers to discuss the results of the experiment. “We take very seriously the traffic invalid” highlights Google, stating that it has invested in technology and staff to “keep it out of his system. Most of the traffic is not valid is filtered by our system before it is charged to advertisers’
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// ———————————————— -
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