In regards to your approach to advertisers, Google has received a major blow after a study stated that it accused advertisers YouTube views even if the ads were supposedly displayed by robots rather than humans.
A group of European researchers behind the study has started an experiment under which have been uploaded videos to YouTube and then purchased advertising aimed at those videos. They have also created the bot, that is, programs that perform automated tasks on the Internet to view the video. While bots have “shown” two of the video 150 times, the counter of public views of YouTube has listed only 25 visits, after at first incorrectly marked as false the rest. However, the Google AdWords platform has charged 91 views researchers, according to the study.
According to reports, Google had claimed that he had been in contact with researchers – NEC Labs Europe, the University Carlos III of Madrid, IMDEA and the Polytechnic of Turin – to discuss further the results of their investigations. The company added: “ We take very seriously the issue of trafficking is not valid, and we have invested significant resources in technology and the team that takes care to keep away from our systems similar drawbacks. The vast majority of invalid traffic is filtered by our systems before advertisers can receive in any way any charge . “
Basically, the thesis of the researchers said that despite considerable efforts have been made in ‘identification of fraudulent activities in traditional online advertising, the most recent forms of advertising, such as ads on the videos, have received little attention . The document adds that, although the system of YouTube aimed at identifying false views operates with superior performance to other systems, could nevertheless still be susceptible to attacks even elementary.
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