Mountain View, California (USA), September 1, 2015 – YouTube is evolving in the world of global market and prepares for a turning point that, perhaps, will delight its users accustomed to always use for free to its services, they could enjoy without paying anything. For several days, it circulates, in fact, rumors about the possibility that by the end of the year YouTube is no longer free but a fee.
In particular, the voices coming from an authoritative source, “The Verge” (technology blog), refer to the launch by the end of 2015, two new paid services. From what has been learned, it would be the extension of a formula already applied in YouTube Music Key, the music streaming service subscription launched by YouTube last November, and an added feature when you know little or nothing that will users pay for some premium content.
As a whole, YouTube would become a platform for a mix of content for free, supported by ads and also pay a subscription for high-quality video.
YouTube has always been a free and This has contributed to its success worldwide, but now it seems that you start making more concrete the possibility that certain services offered to users to switch to subscription services, just like Mediaset and Sky, for example, that offer along with services other payment free.
With over 1 billion users, YouTube is big enough to support multiple streaming services, but the reaction in the music is mixed. The music labels are divided on the idea of multiple subscription services, convinced that YouTube will not market properly Key Music. They consider the lack of publicity surrounding Google Play Music a prime example of lack of commitment to push its music services on Google.
With two upcoming subscription services subscription, YouTube, which recorded 4 billion in revenue in 2014, could be on the way to eventually become pure profit. But you will need to proceed with caution when moving from a model where most everything is free.
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