IF THEY speaks for days and not without controversy: in five years, Facebook will probably only videos. To say, however, this time is Nicola Mendelsohn , vice president of the popular social network for Europe, Middle East and Africa. “If I had to bet I would say: Video, video, video,” he explained to the audience of the Most Powerful Women International Summit of Fortune which was held in London. A prediction borne out by the numbers boom, besides the fact that the users of the message boards there is less written text. As for the figures, last year the daily views of video on the platform have passed from 1000 to 8000 million thanks to the launch of direct Facebook Live streaming, a real obsession for Mark Zuckerberg. A trend that also invests rivals like Snapchat, which pushes more and more on the clip. “The best way to tell a story in today’s world is the video, provides a lot of information in a very short time,” he added Mendelsohn. The text is on the decline, he said, while Facebook users watch an average of 100 million hours of video per day on mobile devices. “Users really like the ‘behind the scenes’ that offers Facebook Live, a large, fast phenomenon in the EMEA (Europe, Middle East and Africa, ed ) counts 433 million users.” In addition, video of Facebook Live, according to Mendelsohn, receive ten times more comments than those pre-registered with a “much greater involvement” of users. The same Mark Zuckerberg a few months ago from Berlin, admitted that the live video is the feature that most interests him, a sort of “obsession” judging by how the Facebook engineering team is working . Facebook Live was launched in 2015 and allows all users, celebrities, media and newspapers to transmit video streamed live. A challenge launched Periscope, but with all the firepower of 1.65 billion social network users in blue. In this year ‘Live’ have been added new customization options, a map to search for live video from your mobile in real time and above were slaughtered the time limits, up from 90 minutes in direct non-stop streaming. In terms of the actual video display is Snapchat rival Facebook, which has half a billion users. The application created for the exchange of photos and text messages “disposable” of the kind to teenagers has doubled in a year and exceeding the company Zuckerberg:, totaled 10 billion a day. As explained to Bloomberg, most of Snapchat users use the application to make videos and share them.
- Topics:
- Live
- Snapchat
- video
- menlo park
- Starring:
- Nicola Mendelsohn
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