Microsoft challenge Apple and Google on smartphones and tablets – The Messenger

It’s all-out war between the major hi-tech in view of Christmas shopping. Within a month, Apple, Google and Microsoft have unveiled the new air in the PC and the tablet.

Two battlefields where the Redmond company is behind its rivals, but when playing the card of the working efficiency to gain ground thanks to Windows 10, the new operating system platform for computers and mobile devices, to 10 weeks after its launch, it has already been downloaded 110 million times.

Looking at the smartphone is becoming increasingly clear that the sizes are now standardized on display from 5.2 to 5.7 inches: both the measure of the new Apple iPhone, the Nexus Big G and the Lumia 950 and 950 XL just displayed by Microsoft at an event in New York. “They are the most productive on Earth phones,” said the CEO of Microsoft Satya Nadella. They come equipped with Office and with the ability to connect to the keyboard, mouse and larger display can bypass the use of the PC.

The smartphone nod also to the users, with a camera 20 megapixel and unlocking through facial recognition. In Italy come from 599 Euros, but Microsoft does not give up low-end with the Lumia 550 to 139 euro that can lift sales volumes in a market where analysts IDC predict Windows a global share of only 3 % in 2015. In the area of ​​the trend is the convertible tablet, that the keyboard is detached.

Trend launched by Microsoft in 2012 and now also married by Apple and Google with the iPad Pro and the Pixel C. On stage came Surface Pro 4, which promises to be more than 30% faster than its predecessor and 50% more than the Apple iPad Air. In Italy from 19 November to 1.029 euro, 12.3-inch display, a new colored keypad and a new stylus that looks like a pencil with a lot of rubber on top, it attaches magnetically to the device and recognizes more than a thousand pressure levels.

To shake the audience, however, was the Surface Book, the first laptop built by Microsoft, with high performance (declared twice as fast as the Apple MacBook Pro) and a screen that can be turned off but backwards and end up under the device, creating a tablet that maintains the power of the PC. Display with 13.5 inches and a thickness of 7.7 mm, in the USA will be sold starting from $ 1499.

During the event, Microsoft also unveiled an update of its bracelet fitness ‘Band’ and above all showed progress in the field of holography with HoloLens, which unlike the virtual reality is independent of the PC and superimposes the images’ unreal reality, allowing for example to video games set within the walls of the house . The application development kit will be available in early 2016 to 3 thousand dollars, while it is still unknown when the product will arrive on the market.