Apple’s continued investment in the world of virtual reality, and this time he did clutching a new partnership with U2, the popular music band.
Apple Music and the Irish band have in fact worked for the construction of a v ideo special 360 degrees for “Song for Someone” produced by Vrse – a platform for original content produced in Virtual Reality (VR).
This might be the first content for VR consumers made by Apple, but it is not the first time that the Cupertino giant is working with U2. In September 2014, Apple to launch iPhone 6 Watch and has given more than 500 million users the latest U2 album “Songs of Innocence”. A gift that has been twisted against the company, since many iTunes users were not happy to have found in their music library automatically in the band’s songs, although freely received.
The partnership between U2 and Apple to make a video in virtual reality it is part of a project called “ Experience Bus “, making it possible for U2 fans who are going to attend the concerts of the new tour group ueropeo the ability to view video via Oculus Rift in a trackbus prepared outside of the concert.
Apple Music is clearly looking for new ways to win over users. On October 19, Apple CEO Tim Cook announced that the music streaming service of the Cupertino company has more than 15 million users, of which 6.5 million subscribers who pay $ 9.99 a month and 8.5 millions still use the free trial version of three months.
The music video of ‘Song For Someone’ with shooting 360 degree that Apple and the band of Bono have made can be seen through app Vrse and viewers Oculus . Who will visit the bus installed outside the concert, will wear the device and be transported in the video, with the ability to interact with U2 fan and watch others sing. It is not necessary to force enter the bus, because all you need is a compatible viewer and Vrse app installed on your phone to try the same experience – remember in this regard that Oculus Rift will be on sale from the beginning of 2016.
The video made for the song ‘Song For Someone’ incorporates a jam session band on the stage and puts the viewer at the center of the band while singing and playing in an arena empty (as shown in photo Instagram). The performance of U2 merges with the video of the same song recorded then with the fans.
It is not the first of these videos to 630 degrees we see, Facebook and YouTube have already been working on this field. However, the project demonstrates the interest of Cupertino for virtual reality. Last September, Apple acquired startups Metaio that deals with augmented reality, the next step would be the launch of a helmet to the reality ‘virtual label with the bitten apple.
Read also: Oculus Rift for sale since the beginning of 2016 with its App Store
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