“It is not a guide for geeks” says Altroconsumo. But, rather, for “The Hitchhiker” the web. Those who have so far made the trip accompanied by 2.0 children, digital natives, or those who are overcome by suspicion and see the enemy on the computer screen. Let alone the Internet. It is especially dedicated to them this initiative of the association of consumers in partnership with Google. And to all those who want to inquire about how to make your web presence more secure.
Is the campaign “Live internet, safe,” created to approach the web Italians who still are not familiar with the instrument and offer advice to all simple and effective to use it safely. Especially smartphones, now that even the research is mobile: accessing Google from most cellular computer. It’s official. And to do so more and more people, millennials in the head, of which many have started using the internet right from the mobile. Familiarity with technological devices, however, is not as widespread, nor official.
The gap. The digital divide, in fact, that the gap between those with access to technology and those who are excluded, is a challenge. About a third of the Italian population (31%) never entered the internet and only 59% surf regularly. Strong gap compared to other countries on connectivity and digital competence: on 28 EU countries, Italy ranks 25th in terms of DESI (Digital Economy and Society Index). “It’s not just a structural issue,” he says Mark Pierani , Altroconsumo, “because a significant obstacle to the development of a digital economy is the lack of user confidence, still highly reluctant to rely on the web to manage daily activities, for example, only 42% of Italians uses online banking and 35% is purchased on the web. ” All these elements slow the spread of digitization and the creation of a digital economy.
Allies. The collaboration between Google and Altroconsumo was created to overcome these difficulties. Result of the partnership are the altroconsumo.it/vivinternet site, online from today, and the guide “Live internet, safe.” The site addresses the issue of online security in all its aspects and provides thematic analysis based on recommendations of the Center for Security and Online Tool Personal Account Google. The guide, which is available free through The site collects practical information to approach the world of Internet with the right awareness. Pages that invite you to discover the potential of the network and making the Internet a reliable ally, learning to protect the confidentiality of your data and their privacy on all platforms, from Gmail to YouTube to Google Drive. Safety is in your pocket with a few tricks, such as updating the browser, recognize Internet connections protected and to make sure that the data of your credit card are not accessible to third parties.
Password . One of the first security keys and access to our digital identity. Here are some tips: avoid terms related to the person (the names of children, birth dates, anniversaries, but also only part of the name) and words that makes sense; Always use passwords of at least eight characters but choose a passkey that contains at least a dozen would be better; use with capital letters, lowercase letters, symbols and numbers, better alphanumeric combinations, perhaps with special characters (for example @,%, #); avoid using keys close together on the keyboard or number sequences. Do not tell anyone your password, or save it on PC or send it via email. You should not use the same password for multiple sites, services or programs and change it periodically.
“The Internet is above all a great opportunity for each individual and for our country, a new generation of consumers is already playing today, thanks to the network a different role and more active in the market, as we tell our daily more than 375,000 members, “said Pierani. “A third of the Italian population is not yet entered to make an active part of the digital revolution for fear or ignorance. We intend to contact them and Altroconsumo with this campaign, with messages simple but full of substance, because no one is left behind, because the country can look with more confidence, courage and determination for the future. “
Not only in terms of purchases, because it is essential to increase the confidence of Italians towards online services. What are the main user behavior? What are the concerns of those who surf? The answers to these questions will be in the guide available on the site. “We are proud to work alongside Altroconsumo in this initiative which aims to help reduce the digital divide in Italy,” he said Henry Bellini , Policy Manager of Google. “A safe and responsible use of the network is in fact essential to affect the development of a national economy based on digital.” Create confidence in terms of privacy and security is important to Google, especially after the service to advertisers, Customer Match.
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