Amazon has decided to make war on Google and Apple is not selling more Chromecast and Apple TV. The famous e-commerce has laid the foundation for a new battle against two world giants.
Normally, we’re used to the battles (and sometimes legal) blows of smartphones and tablets from Google and Apple. In this case it involved a third actor, Amazon . Why First Video . First Video is the streaming service, Netflix-style, the popular e-commerce which is currently distributed only in the United States.
According to Jeff Bezos First Video it does not work with Apple TV and Chromecasts. This motivation, rather weak, the number one of the giant Seattle. Service First Video is only available in the US so it is not yet clear whether this type of “embargo” can only be used to the new continent or will extend to the whole world, including Italy.
Currently Chromecast yet available on e-commerce but at a higher price, € 41 against € 35 usual, with others available at even higher with limited quantities. The limitation probably will be extended Chromecast 2 coming soon.
So, the goal of Bezos is to push the sale of Fire TV that allows direct access to the offer of the catalog multimedia Amazon . This will affect the sales of the devices of the competitors? Apple and Google will accept that without intervention from October 29 Amazon USA will no longer sell its device?
The question is whether sales of these products will be discontinued in other countries. In this case sales Chromecast and Apple TV may be affected. Apart from that the move does not seem enlightened Bezos saw that starting a war against Apple and Google if not madness close enough. The right move would be to offer products, in this case the Fire TV, and match its competitors with aggressive pricing instead of embarking on actions that may be counter productive.
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