BERLIN – Huawei is not satisfied. The Chinese multinational, third largest manufacturer of smartphones in the world, aims to conquer the peak and become – well – the first company world-defying nothing less than the industry leader, Apple and Samsung. In Berlin, the eve Ifa – the German fair of consumer electronics – Huawei has accelerated the run presenting two products, a smartphone (Mate S) and one smartwatch (Watch), designed to outperform the products of competitors.
There are numerous innovations, some of which are extremely interesting and original than others, as the Force Touch technology picked up by Apple both in functionality and in name.
In fact, the new phone of the house seems to have all Chinese what it takes to be one of the most sought-technology products in the coming months. The Mate S, thanks to a highly refined design that echoes the shape of the last iPhone with edges that recall the model 5, does not go unnoticed leaving admired for the quality of the materials with which it is built and the innovations contained in it . Particolamente thin, and comes with an excellent 5.5-inch monitor, the S Mate looks good at all alongside the more famous competitors: according to the statement by CEO Richard Yu, among its strengths are battery life (over a day of use) and the recharge rate of the same: the company says that it takes only ten minutes to fully charge.
One of the most interesting is certainly the updated version of the ‘Single tap fingerprint ‘, the fingerprint reader that – in addition to unlock the phone by detecting the fingerprints of the owner – lets you interact with the device using the index on the back of the phone without having to touch the screen. So ran a photo gallery will be more simple and easy, as well as clicking a selfie: simply click the sensor in the back of the phone without having to touch the screen to live a self-timer in various social networks.
‘other notable innovation is the ability for the user to call up the main applications simply by drawing a letter with the knuckle of the finger on the screen. So if we want to listen to music no more searching for the right application, but simply draw an M on the screen and immediately start our playlists. Similarly drawing a C will launch the application for the camera (camera), with the W will know the time (weather) while with the E of Exploring could navigate online.
Do not stop here though the novelty of Huawei. Risking perhaps a bit ‘too much in the choice of the name, the home of China has launched a new technology, the Force Pad, can detect the pressure of the finger or objects on the primary monitor. So you can move files, the pictures and switch applications more easily being able to – even – to weigh objects of small size.
The new – definitely interesting – should not give pleasure to Apple that will be seen, so, ‘robbed’ of an idea launched last year with the new models of the Mac Book Pro. Any lawsuits or delays in the delivery of models with Force Pad seem possible, whereas the model equipped with this accessory will be available only in a few month and only with a memory of 128 GB.
Not just a model, however, to capture the market of hi-tech, so Huawei has presented – focusing this time on the very design and ease of use, new models of smartwatch, devices manicured and economic, ready to nibble market share to Apple Watch.
Apple and Samsung are felt, the third largest producer does not seem to be satisfied at the step lower the podium and try, without sparing in innovation and competitive prices, to move up in the standings. The new products of Huawei seem to have all the credentials (especially thanks to the design and specification) to increase the company’s turnover. All that remains is to wait for the moves of the other big market for how to change the offer of high-end smartphones in the coming weeks. We would expect, however, that the unfortunate decision to call the same name Apple innovations in the field of the interaction between the user and the phone ports competition in courtrooms rather than in malls around the world.
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