The replica
Milan , September 8, 2014 – 6:56
MILAN – It’s a bitter farewell. Sergio Marchionne’s words leave no room for uncertainty. Luca Cordero di Montezemolo, however, feel they have responsibilities that you see attribute. It is bitter, the president of Ferrari, who said he collected his outburst. Be shown the door because for six years, the Prancing Horse fails to win the world title in the Formula 1 burns. When in 2000 Michael Schumacher managed to win his first title, he recalled yesterday, “were 21 years Maranello had not won a world championship. The Mercedes last won it in 1955. “
A glance at the tape of the 23 years at the head of the Ferrari , of which the manager bolognese was also sports director, are 14 World titles, 8 of which are manufacturers, and 118 victories in Grand Prix races. Yesterday Montezemolo has retraced the film in full. With great regret, because to make the background were the words of Marchionne bouncing from Cernobbio. The hardness of the shocked tones. “Ungenerous” would have defined. Along with the film of the year in Maranello in the head di Montezemolo yesterday actually flowed throughout its history, tied hand in glove with Fiat and the Agnelli family. And there was emotion in the stories. He recalled that dramatic Sunday in May 2004 were not yet the funeral of Umberto Agnelli, the then managing director of the Lingotto, Giuseppe Morchio, attempted a maneuver to take the company. He was shown the door and Susanna Agnelli said without hesitation Montezemolo to take command. In perhaps one of the most difficult for the House of Turin. It was even at risk the survival of the group.
There will remain until 2010, leaving the helm to John Elkann but the reserved a seat on the board of directors of Fiat. A place that has not been confirmed in the new Fca, the company that will result from the merger between Fiat and Chrysler and that October 13 will debut on Wall Street. The obligation to give the new board a certain number of independent directors, as they want the best practices of big corporations, ruled him. As president of Ferrari was not eligible. Those who know him well said that the decision to leave him out, “ousted without even a word of thanks,” is the cause of the fracture. Last Thursday was expected to Villar Perosa at the party for 10 years of marriage to Lavinia Borromeo and John Elkann. You is not seen.
In his heart Montezemolo chapter has already closed. “It’s over time,” he confided, “the truth is that now the Ferrari is American.” And here is the party with another piece of the film, in which the manager tells of when the lawyer Agnelli bought the Ferrari to keep that in Italy and prevent its fall into the hands of the Americans. He wanted the Ford.
Now, with the listing on Wall Street and its exit from Maranello , said he feared that Ferrari can “become like the Lamborghini.” Of course, looking to American investors, and not only that, the Ferrari is an undoubted trump for the new Fca started on the road to the Stock Exchange. It is the object of desire for excellence, “the best known brand in the world,” recalled the manager, confessing that he would not be surprised if at the end Marchionne was to become president of the Ferrari.
The business logic that dominate the world knows well the Fiat Montezemolo . Obvious. But struggling to adapt to a story made especially of passion and feelings. Although economic results, of course. This is not so far from Marchionne. And maybe that’s one of the reasons of bitterness confessed to friends for a “divorce that is consumed during the record for the accounts of Ferrari.” Next Thursday the board will review the half-yearly report of the management. It may be time to say goodbye. What is obvious, though he resigned not have the dates. An agreement will be found.
September 8, 2014 | 6:56
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