Will Apple where others have struggled? The launch of Apple Watch, the first clock connected to (learn to call them “smartwatch”) of the American tries to do what the competitors have so far failed to do: invent a new product category, create a new market and change the use, already consolidated smartphones. The passage of the American home comes when many competitors have already launched their own clocks: Samsung, for example, has pulled out as many as 6 in a year. Without great response from the public, until now.
The news of the launch from Cupertino, minute by minute & gt; & Gt; & Gt;
photo of Apple Watch & gt; & gt; & gt;
iPhone photos 6:06 Plus & gt; & gt; & gt;
What does the Watch?
What will this Apple Watch? As well as other smartwatch to extend the capabilities of the phone, which needs to connect to the network. By not pull it out of your pocket because we will immediately sms notifications and social networks. A look at a map of the area. To start a call using voice commands. For fitness activities and “wellness”: measure distance, calories burned, heart rate and other parameters of the genre. All aspects are not particularly different from the models presented so far. And that is why the CEO of Apple Tim Cook and other managers took the stage with him, have repeatedly stressed the importance of the interface, according to the company specifically designed to meet the optimal use of a small display (1.5 or 1.65 inches depending on the version). Use “all touch” to which we have become accustomed smartphones and tablets, you switch to a mixed-use: In addition to touch the screen on the right side of the watch case there is a wheel that is used to select the various options activated by touch. In a “smart”. If you receive a message: “Do you prefer to eat at the Japanese or the Indian,” the Watch analyzes the text and offers two answers: “In Japanese” and “All’indiano” (or simply “neither”), immediately at click. To all this, Apple to convince the public associates a host of new features, the limits of which are dictated only by the imagination of the developers of the app: already now the clock will allow you to open the doors of the hotel rooms (Starwoodd in the chain, for start), to find the car if we have forgotten where you parked, to control the home thermostat. And then to pay for our purchases in stores. Just bring the Apple Watch the pos-enabled (already 220,000 in the United States, with names such as McDonald’s, Bloomingdale’s, Macy’s, Disney, Starbucks, OpenTable for restaurants and others) and give an “ok” to what is now ago, in several steps, with the credit card.
Apple Pay What
of payments was another strong theme of the event held at the Flint Center Cupertino, California, the place where Steve Jobs unveiled the first Mac in 1984, Apple Pay is the challenge of transforming the iPhone (and Watch) in a purse electric. Here, too, many attempts are in the field for years, without creating a real trend. The strength of Apple (who in carniere 800 million credit cards through iTunes) could take off the system. That in fact it is super-practical. The vice president Eddy Cue has spent spent several words on the subject of security. The credit card number is not stored on the phone and in case of theft of the iPhone just a click away through the ‘Find My iPhone “to disable the payments. Apple has reached agreements with the three largest card issuers (Visa, Mastercard, American Express) and with the 6 largest banks Use. For other countries, including Italy, we will have to wait.
Apple Watch, prices
Returning to Apple Watch, will be launched “in early 2015″ as $ 349. In 3 different versions: the “regular” with leather strap or steel, Sport (with rubber strap for fitness) and Watch Edition (with cash golden and precious materials). Interesting the induction charging: an attack “magnetic” on the back of the watch, in glass, with the aim of alleviating one of the main limits of smartwatch, or the limited autonomy. Apple did not give numbers, but hopefully will last more than a day, a goal that the minimal number of competitors, however, are struggling to achieve. To leave several perplexed, however, is the design, which is not as round as on rivals Motorola Moto 360 and LG G Watch R. The Stock Exchange reacted puzzled when it was unveiled Watch, Apple shares rose that they took to fall, before recovering to end the session. “It’s the most personal device we’ve ever created,” said an emotional Tim Cook.
The iPhone 6:06 Plus
Watch If Apple was the star and the surprise of the evening (nothing was leaked before the launch, not even the name) but it remains an unknown quantity in terms of commercial success, the new iPhone is Apple warranty . iPhone 6, as the advances that this time they had guessed almost everything comes in two versions. Both are significantly larger smartphone seen so far Apple: iPhone 6 with 4.7-inch screen, and the 5.5-inch 6 Plus. The market demands large screens and Tim Cook has gone along, not to let another ground to rivals, Samsung in the head (which recently launched its Galaxy Note 4 with 5.7-inch display). iPhone 6 was also expected because the design is renewed, leaving the square lines taken with the iPhone 4 in 2010 The shell of metal, in the three colors already chosen for the iPhone 5s (silver, dark gray, gold), you rounded at the edges, taking what was seen on the latest iPad. Thinner (6.9 mm) and powerful (A8 processor developed by Apple), with an improved camera now comes with optical image stabilizer, it will arrive on September 19 in several countries. But not in Italy, where he is expected “later this year”, with prices ranging from 729 to 1,059 Euros (note: broken open for the first time “quota 1.000). The Plus will cost 110 Euros.
“Begins a new chapter in the history of Apple,” said Tim Cook, who with announcements of Cupertino finally comes out from the shadow of Steve Jobs. And then, throwing the live performance of U2, has “given” to the public of the new album from iTunes Bono and company. “Songs of Innocence” will not cost anything until October 13.
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