A day of important announcements for Apple, that in a long-awaited event in Cupertino, where he established his headquarters in California, has introduced three innovations: the new smartphone in two models (iPhone 6 and iPhone 6 Plus), a new payment system and the clock “Apple Watch,” the first completely new product launched at the debut of the iPad in 2010, when Steve Jobs was still alive.
At present the whole thing was the successor to Jobs, CEO Tim Cook, who on stage at the Flint Center in Cupertino have not used half words: “Today we are pleased to announce the advancement of the largest ‘ iPhone and we think that at the end of the day you will agree with us that it is a key day for Apple. ” The markets have reacted well to the ads, with Wall Street during the presentation saw the title of Apple’s rise of 3.5%.
There was great anticipation for the new iPhone, but in the end curiosity was especially Apple Watch, accompanied by a “standing ovation” of the public and professionals. “It’s the most personal device we’ve ever created,” and can be used to communicate in new ways and is a device for health and fitness, Cook said, adding “we are committed to create the best watch in the world and the most accurate. It is synchronized with the universal time standard. ” Watch The Apple employs new technologies and sensors such as the taptic engine and works with the iPhone. It is also a version by 18K.
As for the iPhone, the two models, which will be available with the new operating system iOS 8 which enables multitasking on the screen, they are also considerably thinner than 7.1 mm 6 Plus (which has a screen 5.5-inch) and 6.9 mm 6, compared with 7.6 mm last iPhone. The power button has moved to the side of the body, rather than on the top edge. The improvements are also evident on the front processor, in fact the new iPhone mount a chip A8, second-generation 64-bit with 2 billion transistors, double the 5S and a 25% faster CPU dek. Apple also promises better results than 50% on the front graphic.
Compared to the first iPhone, the graphics performance increased by 84 times. The iPhone 6 has a resolution of 1334 by 750 (HD 720) with a density of 326 pixels per inch. The Plus instead has a resolution of 1920 by 1080 (1080HD) equal to a density of 401 pixels per inch. A feature of the new iOS is the ability to reorganize in a horizontal application screens: on this front, Apple underlines the availability of 1.3 million app.
The iPhone 6 is also 50% more efficient in terms of energy, so as to improve one of the weaknesses of the smartphone of Cupertino. Regarding the camera new iPhone 6 have a 8 megapixel sensor completely renovated with an aperture of f / 2.2. Thanks to the system Focus Pixels however the focus is expected to be more accurate and fast.
The iPhone 6 and 6 Plus will be on sale in the United States and in eight other countries, from September 19, with pre-orders from 12, to reach 115 countries by year-end. Use The prices range from 199 to 399 dollars from 16 to 128 GB with two-year contract with a telecom operator in the USA for the “6″ and one hundred dollars more a cut for the “Plus”.
Apple has also introduced “Apple Pay”, the new system of payments “made in Cupertino.” To introduce it was Cook, followed by the Vice President Eddie Cue. It will initially be operated under 220,000 stores in the United States, including those of McDonald’s, Subway, Whole Foods, Disney Store, and of course the Apple Store. “Our intention is to replace traditional wallets,” said CEO Tim Cook.
Apple Pay allows users to leave home credit cards and cash and pay in stores via the new iPhone, which will have a security system based on fingerprint reader. Google Wallet has been a fiasco, but industry experts are convinced that Apple can be successful in this industry, even the strongest most secure operating system, a security system based on fingerprint reader and a number of agreements already concluded with institutions Credit and retailers.
The print has been following the live presentation from the Flint Center for the Performing Arts, with the liveblog Envoy Bruno Magistrale and their contributions Site specialized American CNet.com
LIVE AGAIN HERE IN THE PRESENTATION FROM CUPERTINO Liveblog
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