Maybe not every day you use it or you have not downloaded yet, however it is highly unlikely that you have never heard of Shazam . The application that recognizes the songs and then dissolving those doubts on that song fischiettate the morning without remembering its title continues to depopulate grinding record numbers. The most important marked him in recent days exceeding quota hundred million users , which must be added over 500 million downloads .
Figures monstrous thanks to the strong increase in the last year (+34%) Shazam lead into the category of large companies web-social, that is, at a table where they sit only number one (in terms of numbers) like Facebook, WhatsApp and Twitter. Besides that terribly useful to know the name and author of the traces, the success of Shazam comes from its simplicity of use : Just activate the app while listening to music and within seconds of fishing references itself from its vast database.
Launched in 2002, Shazam has been an integral part of musical revolution in the room almost on a par with web services like iTunes gaining users and investors. The secret of its gradual and continuous improvement derives from the substantial funding received in the past (on all $ 40 million dished out by the South American tycoon Carlos Slim ) and the more recent ones operated by several record labels of the first order like Warner Music, Universal and Sony .
Thanks to these partnerships Shazam now has many options on the plate: to found a label dedicated to emerging musicians, broaden the range covered by incorporating such live events or even the radio, but the time is ripe for the big jump, what to Wall Street, the former CEO ball fixed and current president Andrew Fisher .
“I am confident that Shazam will be able to go public in the next few years because it has a strong brand, a user base and a business model that works,” said the current CEO Rich Riley in an interview with Forbes. Big plans that do not exclude, however, a surprise ending, that the sale of the company: “It is an option that we discard, even if need be we can also help us acquire,” Riley sentences without adding that only a few could afford colossi a similar move.
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