BlackBerry there is no more. Or, better, there is no longer the “old” BlackBerry, the one that produced the smartphone with QWERTY keyboard, specializing in the management of e-mail, and that for years had characterized the face of the business-man. But the reality speaks of a situation in which smartphones are only a cost to the budget of the CEO Chen, called to put together the pieces of what was left of the canadian company.
According to the latest revenue in the quarter, BlackBerry has earned 352 million dollars, in the absence of estimates of 390 million dollars. The software revenue amounted to 156milioni dollars, more than double that of the same period of the previous year, but down compared to the previous quarter. BlackBerry creates a joint venture with BB Merah Putih (Indonesia) to build and deploy BlackBerry devices. This joint venture has been created by the indonesian government to promote the development, production and the creation of local products, but also to increase the number of smartphone LTE quality sold in the country.
Goodbye smartphone
In practice, BlackBerry outsources entirely the production of its smartphone (outsourcing). Chen has been clear from the start: the production of the smartphone remains in the company only if it is able to generate a profit. It was not to be, and then via the dry branch, via the production of BlackBerry smartphones. The (new) core business of BlackBerry is called “Mobility Solutions” and will focus on the development of secure application dedicated to the Android operating system, which will be licensed to other companies.
“our new strategy of Mobility Solutions is proving to be positive, including our first license agreement for software through a joint venture with a telecommunications company in indonesia – PTT iphone, a subsidiary of PT Telekomunikasi Indonesia Tbk, the largest carrier in Indonesia -the words of Chen reported in a press release. “In the context of this strategy, we are focusing on the development of the software, including security and applications. The company expects to finish all the development in the internal hardware and to outsource this function to the partners. This allows us to reduce capital requirements and improve return on invested capital “.
John Chen remains convinced that the BlackBerry was the only company to have made safe Android by introducing feature-specific security.
John Chen is synonymous with cutting
a Few months ago BlackBerry announced on their blog the cessation of the production of the "Blackberry Classic", the smartphone with the physical keyboard, the qwerty so to speak, the emblem stainless canadian company.
The Passport, one of the smartphones with the aspect ratio, the most unique ever, it was one of the last incarnations of a BlackBerry with the physical keyboard and BB 10, even if it was already planned a good compatibility with Android apps.
John Chen has tried in all ways, and it has also failed to close loopholes in a company at a loss. Renovation work is made of cuts, but also of redistribution of resources. The abandonment of BB 10 and the final step to Android is another overhead kick net. We have to give credit to the CEO to have learned the lesson: chase the consumers, when the competitors will call in to Apple and Samsung, is a business lost at the start. This is why efforts have been concentrated on software and security solutions.
The rest had not convinced even the recent rebranding policy , because in the end, the Alcatel Idol 4 (DTEK50) is a device of mid-range that has a build quality that conforms to that to which they are accustomed to the now ex-customers BlackBerry.
ALSO READ: Blackberry announces DTEK50, the smartphone is “more secure world”: features and price
Then, if the first BlackBerry based on blackberry internet service and BES, on the qwerty and the form factor, “classic”, which is currently no longer count on those specifications that have made the success, but only on software and services.
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