as if the Ferrari would not produce more red cars. As if the White were to say that is no longer a race bike. Blackberry announced yesterday that it will not produce the most smartphones, but will focus on the development of software and services. Stop. The end of the story for the iconic smartphone to the keyboard of the mark of the mora, canadian, which allowed to read the mail on the screen of the mobile phone, and that were until a few years ago, for their ease of use, the reference of the ruling class, of half the world. Phones keyboard will not disappear completely. The development and production of the classic smartphone Bb will go to a company in indonesia, PT Tiphone that fabbricherà in subcontracting Blackberry devices in Asia. But the company will focus on other sectors more profitable.
In the beginning, it was called Research In Motion, better known as the RIM. Canadian company founded in 1984 by Mike Lazaridis in Waterloo, Ontario, along with his childhood friend Doug Fregin and later, together with the fellow student Michael Barnstijn. In short, a history similar to that of the garage of Steve Jobs. In the Nineties, Rim began to have success with the pager that would send even messages. From there, for a dozen years and more, the smartphone with the keyboard have become the worldwide market leader in mobile phones business. Until the arrival of the koreans and of the first touch screens that from one day to another they did perceive this object, old, obsolete, a product of the past. The news today was already written. It is only in a certain sense, the ratification of a fact already known. Blackberry has decided to permanently change the page. And innovate. Even if it’s a bit of sadness. The Bag we believe: yesterday after the quarterly report that it has revised upward the estimates for the end of the year, the stock has gained more than 8 percent.
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