Monday, July 11, 2016

Microsoft, Nadella has no doubts: “Every business will be digital ‘- Il Sole 24 Ore

TORONTO – It was the Satya Nadella day in Toronto. The keynote of Microsoft CEO opened the proceedings of the WPC 2016, the event which annually attracts all partners of the software giant. This year, however, for Microsoft is not a year as others. The recent acquisition of LinkedIn to $ 26 billion still echoes throughout North America. And also why there was a lot of waiting for the words of the CEO. CEO who, a few minutes before going on stage, posted right on LinkedIn Pulse a post to his signature titled “Reinventing Business Processes”.

The Microsoft event takes center stage at the Metro Toronto Convention Center, but the keynote of Ceo was held in the arena Air Canada Centre, where usually play their home games of the Toronto Raptors in the NBA. Here Nadella spoke for a couple of hours, alternating interviews, ads and visions.

The CEO of Microsoft has focused strongly on the Digital Transformation, explaining repeatedly that “every business will be a digital business.” “The companies – said Nadella – are seeking new ways to maximize profits, strengthen relationships with customers, streamline operations and give more capacity to its employees. The combination of these factors, along with the use of technology, allows you to redefine the way we do business. ” According to Nadella in the digital transformation process will play a key role as the AI ​​(and therefore still has spoken of the importance of the bot): “The intelligence systems must be tailored to each sector, for each company, for each micro -activities carried out by each person. Every intelligence system must revolve around a person and understand everything that is going on. “

Ads The key of the day
listings were essentially two. The first is Microsoft Dynamics 365 (which follows a bit ‘Office 365). It will be available from next autumn and, in fact, combines CRM and ERP, two current cloud solutions in a single serving. The other concerns AppSource ads, a new platform for business users that allows you to find and experiment with over 200 new SaaS applications developed by Microsoft and its partners.
During today’s keynote, the CEO is back to talk even HoloLens, the display of augmented reality. And it was given a demonstration of use thanks to Arantxa Lasa Cid (Program Director of HoloLens) and on stage, with a gesture, has created a virtual workspace. A kind of large desktop as a wall between Outlook, browser and Skype. It was later given a demonstration of how Japan Airlines is using HoloLens to revolutionize the model of training for flight crews and mechanics team.

The super cloud with General Electric
During his speech, Nadella has called on stage Jeff Immelt, CEO of General Electric. And together they have announced a partnership in the field of cloud which flows into the platform ‘Ge Predix’ based on Microsoft Azure. “Connect industrial machines to the internet via the cloud is a step forward in simplifying the business process,” said Immelt. “All industries and all companies in the world – said Nadella – are being transformed by digital technology. Working with companies such as General Electric allows us to reach new customers and help them accelerate their transformation. ”

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