the “planned obsolescence” definition may seem complicated, but the meaning is very simple. And not always well digested. This is the length of a product determined in advance by the company which produces it. Apple has for years been at the center of allegations of defining lifetimes (and death) of its products in order to induce the purchase of the new models. The Network, and many news sites, went in an uproar when it was the same company from Cupertino to reveal in a paper published in recent days – during the campaign for Earth Day – that the average duration of their products has three years. iPhone, iPad, Apple Watch become “old” after 36 months, longer than a year, however, the life expectancy of a Mac and Apple TV that according to data of the bitten apple should have up to four years of “existence” . But it is not planned obsolescence, they know the company. But the definition of average usage time of device by the first purchaser. Utsata to calculate the life cycle of a product so that its environmental impact.
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The fact document was presented from Cupertino at Apple for Earth, communication campaign on the environmental impacts of its products in collaboration with WWF. In one part of the document it reads: “As for the years of use, since the device was purchased for the first time, they are about four years for devices on OS X and TVOS and three years for devices with iOS and of WatchOS “. It is estimated, therefore, and not a declaration of intent on the part of Apple. The limit is the finding of the life cycle that Apple fans afford their own gadgets: 800 euro for a phone that will change then three years later. Nothing different really from users of Android phones: the phone is therefore not expire but marketing to let us feel “old”. And to change. Because smartphones and tablets actually at least a few more years continue to live with their recycling programs, as highlighted Lisa Jackson: “Another way we are trying to preserve the planet’s resources is through the Reuse and Recycling program. We work hard to ensure that our products do not end up in places such as illegal dumping and we believe that the best way to avoid it is reused, “explains Apple’s vice president for the environment. “That’s why we design our products because they last over time, and this is the reason why the vast majority of iPhone that we recycle are reused. But sooner or later, also our products must be disposed of. “
April 18, 2016 (modified April 18, 2016 | 12:34 )
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