New Wearable Technology: The tale of Mr. Minecraft, from the periphery to the billions with the money of …

The Tale of Mr. Minecraft, from the periphery to the billions with money from Microsoft

Markus Persson sells the game to a record figure

Markus Persson, 35, founded the popular game Minecraft in 1999

16/09/2014

Quand or hath spread the news of the interest of Microsoft to his creature, the video game Minecraft, Markus Persson was lying on the couch, struggling with a cold devastating. “I was confused, now I understand.” However, the situation was clear: Satya Nardella, the new CEO of Redmond, had prepared a check for two and a half billion dollars. Check that has been removed yesterday, and has the effect of transforming Persson – Swedish, 35 years – in one of the youngest billionaires in Europe.

Warning, Markus is not a rampant in Silicon Valley, but a “geek” grew up shots and bit numbers and in fact, when fans of Minecraft historians have turned their noses up because a game “free” ended up in the hands of the capitalist Microsoft, the founder hath felt attacked. He tried to justify himself for all that money. “I have created Minecraft for fun, because I love games and I love to program. I have not created with the intention to make it great, I never wanted groped to change the world. ” Yet somehow he succeeded. Minecraft, which debuted in 1999, is among the top five most downloaded app from the virtual stores of Apple and Google, employs forty people and has sold 50 million copies, generating, in 2013 alone, over one hundred million of profits. Persson, who true to the philosophy of the network is signed with the nickname “Notch” has invested a small percentage of the revenues in his passion, electronic music: in June, he paid 46 thousand dollars a disc of Aphex Twin finished auction on eBay. A luxury that smacks of social revenge, especially for a man born in a poor family, raised by her mother nurse outside Stockholm.

The father left when Markus was twelve years old, and he made himself torn to pieces by problems: unemployment, alcohol, drug abuse, suicide with a shotgun blast to the face of the “felix Sweden.” Strange relationship, that of Persson with money. Before the attacks of the fans for the maxi-bargain agreement with Microsoft on the web wrote: “Once you find a decent job, I stopped worrying earnings.”

Now, after the handshake with Nadella, will leave his creature. Together with him, they leave the two guys who helped to establish. The employees, however, will end up in Microsoft along with the logo of the group, Mojang. Regret the old chief, who in 2013 distributed to its ‘nerd’ € 3 million of dividends. They greeted one of them – a nerd with a beard and shirt sticking out a bit ‘awkward from shirts – and will discuss with the manager of Redmond, struggling with the largest restructuring of their history. Microsoft will use Minecraft as a trojan horse to strengthen the market ‘mobile’ and come back in vogue among teenagers, but also to boost the sales of the Xbox console.

The same road taken by Facebook and Amazon. The first purchased simulators Oculus, the second hath been cast on Twitch, streaming platform dedicated to gamers.

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