Rome – Codacons protest against the price of the iPhone by Apple. In Italy, in fact, the base model of the new smartphone ranges from 729 to 949 euro and iPhone Plus starts from 839 euro to get up to 1,059 euro : These are prices more expensive than in Germany , Portugal, Spain, Austria, Belgium, the Netherlands, Finland and Ireland, where the base model starts at 699 euro and 999 euro Plus get maximum says the organization.
According to Codacons is a price differentiation is already present in previous models of Apple, dictated to the contention of the association, not so much by the presence in Italy of taxes as fair compensation, as to the precise choice of marketing aimed at take advantage of the propensity of Italian hi-tech compared to citizens of other nations .
“Once again, the users of our country are penalized compared to other European citizens on prices charged by Apple – said Codacons – and come to pay for the same product up to 60 € extra to the price of the iPhone. “
All this does not seem to stop sales on the other hand, because it seems to be very widespread in Italy subscription option, which raises the cost in the long run but allows a lower initial investment.
Despite, however, Apple had increased prices compared to the iPhone 5, the response collection on the market gives the reason: according to as reported by the company pre-orders of iPhone 6 and iPhone 6 Plus have reached the altitude record of four million devices ordered in the first 24 hours (enough to force Apple to announce a slight delay in the distribution that could to get the latest gadgets in the hands of customers until October), with the prospect, according to UBS, get to sell 100 million Melafonino in the second half of 2014 .
Claudio Tamburrino
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